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Crash

Campaign
Agency Network: 
Published/Aired: 
March 2012
Volkswagen Print Ad -  Crash

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director: Chris Gotz
Copywriter: Craig Ross
Art Director: Matthew Pullen
Creative Director / Copywriter: Jacques Massardo
Creative Group Head / Art Director: Gareth McPherson
Account Directors: Ryan Laubscher, Greg Tebbutt
Retoucher: Morgan van Heerden
Account manager: Gemma Thompson
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Hadrons's picture

Nice idea & use of the medium.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture

And again, new underwear please.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Alexander_Osadchy's picture

That`s good

Alexander_Osadchy
Activity Score 12
Producer/Director at project-marketing group +1
jisar's picture

Yeaaahhhhh
very nice theme

jisar
Activity Score 32
Graphic Designer at Chemistry Advertising L.L.C, Dubai, UAE
adverlabs's picture

extensively good idea...

adverlabs
Activity Score 36
Media Buyer
everartz's picture

i like this!

everartz
Activity Score 7613
Art Director |

| everartz |

Tapas Hazra's picture

Nice idea

Tapas Hazra
Activity Score 28
Art Director
kleenex's picture

love it.

kleenex
Activity Score 52582
Web Designer/Developer
CuriousPencil's picture

I like the sneaky implication that generic shocks are going to make you crash, and the fact that the 'testimonial' is distanced by the crease. Not too keen on the total disregard for physics in the unrealistic skidmarks making out that the car flew off the road in reverse and changed shape in the middle. But that's for the art directors to quibble over. I'd be inclined to almost call Fake over the student error of the testimonial mentioning nothing about generics vs. original, and including this sentence: "...So, by simply replacing you shock absorbers..."

But yes, nice use of the medium.

CuriousPencil
Activity Score 4225
Copywriter
porwal's picture

old trick but I like it

porwal
Activity Score 6
Graphic Designer |

www.briefujmniemocno.pl

thedesignaddict's picture

Agreed. Old trick, but it works.

thedesignaddict
Activity Score 5403
Art Director at Freelance
krautland's picture

this an ancient idea but the juniors wouldn't know.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Prasad Weerasekara's picture

Nice one.

Prasad Weerasekara
Activity Score 655
mertos's picture

its a old idea but nice

mertos
Activity Score 904
Creative Director
somecopywriter's picture

Even if it was done before, it is a good execution.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
krazy's picture

Very creative and nicely executed :)

krazy
Activity Score 153
Planner
rohdyl's picture

A minor spelling mistake after releasing the ad globally... i had a nightmare like that the other day. But great execution and idea nonetheless.

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
craigross87's picture

If I may ask, where's the spelling mistake?

craigross87
Activity Score 22
Copywriter at Ogilvy Cape Town
CuriousPencil's picture

"So, by simply replacing you shock absorbers" should be "...youR", so it's not technically a spelling mistake as much as the wrong word entirely.

CuriousPencil
Activity Score 4225
Copywriter
rohdyl's picture

@Craig, it's more of typo

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
CuriousPencil's picture

A typo-by-omission? Don't think so - Y, O and U are typed by the right hand, R by the left hand. It can't be a typo, it's a mistaken word.

CuriousPencil
Activity Score 4225
Copywriter
tonyshow7's picture

love it

tonyshow7
Activity Score 30
Administrative |

you can be better

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