Agency Network: 
March 2008

Print advertisment created by Ogilvy, Israel for Volkswagen, within the category: Automotive.

Thank god cows can't fly.
EOS. Take the whether with you.

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Ran Hertz
Copywriter: Neer Perach
Illustrator: Yaniv Shahar

Comments (21)

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act's picture
Activity Score 535

wow cows can't fly, that makes me wanna buy this car.

veli's picture
Activity Score 226

superman is naughty.

N.artlife's picture
Activity Score 14

n.arty: I didnt understand the ad

Tincho's picture
Activity Score 1093

These two suck hard.

weedtweed's picture
Activity Score 62

cows can't fly, birds still do - they poop in air.

bird poo really makes me wanna buy this car.

whitespace's picture
Activity Score 1953

yes. show birdshit to sell an open top car.

blue_pencil's picture
Activity Score 30

Why is it spelt as 'whether' in the text outside?

stitchy's picture
Activity Score 779

editors mistake!!! maybe cos its a shitty concept!

liar's picture
Activity Score 384

talk about brand positioning...with a bird shit...

Andy-B's picture
Activity Score 280

Guys dont act stupid!! there's is something called "METAPHOR"
I think what this ad means is... this car is so fast{fly} that other cars move just like 'cows'.

Wordnerd's picture
Activity Score 6692

no it doesn't.

whitewhite's picture
Activity Score 251

NO it doesnt mean this one flys. The idea is 'take the weather with u'. But then there can be probs like bird shit when its convertible. But dont worry, u can use our convertible without much fear, because cows dont fly. Ah remebers me of the time when i used to teach in lower primary.

matks's picture
Activity Score 476

No, it doesn't. It means it's cool to have a convertible. Link below shows the other example of using birdshit in a car ad (well... not open top, but still). It's Mercedes-Benz R-Class with the panoramic glass sun-roof.

act's picture
Activity Score 535

no IT DOESN'T. It means that you thought it was milk but it's actually bird shit, because cow don't fly, thank god for that.

dthlb72's picture
Activity Score 545

that's pretty bad for a convertible ad... something can't be avoid

whitespace's picture
Activity Score 1953

erm guys... I think Andy-B was kidding...


driton's picture
Activity Score 23

i think idea in this ad is :

Car has a force like cows, thats reason DONT WORRY ;)

Bogeyman's picture
Activity Score 80

"Cows aren't pleased with being used as leather goods, so if they could fly and they see you using leather on your convertible, they'll signify their disapproval by defecating on your upholstery, which would be way more disgusting than bird poo. So, be thankful that cows don't fly."

That work?

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

Guest commenter's picture
Guest commenter

actually... Cows take big shits!!!! therefore the whole reference to cow's flying is to make you feel better about purchasing a convertable and not worriying about a large peice of shit falling on you your haid :-D thank you

N.artlife's picture
Activity Score 14

haha.. good one.

creativeflagg's picture
Activity Score 48

I always wondered why they didn't use more bird shit to sell convertibles. I think it would work better if it was just covered in white poo and said "thank god teradactals are extinct." I think that would really make people want the car.