Advertisement

Cattle

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Brake Assist. Available in selected Volkswagens.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Justin Enderstein
Copywriters: Cuanan Cronwright, Anthony Walton
Agency Producer: Merle Bennett
Photographer: David Prior
Log in or register to post comments

Highest Rated

sacrilegend's picture

Exactly this. I think the concept is OK -- but the art really needs to work harder.

Also, "selected Volkswagens"? Do they mean "select"?

A bit more time in the oven, fellas.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

nice concept.

kleenex
Activity Score 51166
Web Designer/Developer
Shawali's picture

So things in front of the car appear farther than they actually are.

Doesn't scream safety to me....

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

augustussung's picture

well, what i think the ad is trying to say here is: what may seem far to you as a driver, could actually be closer than you think. therefore, the brake assist.

but overall, i think the ad was poorly done. it took me a while to notice the driver's view, and if not for all your comments, i probably would have clicked 'next' within 5 seconds.

augustussung
Activity Score 17
kalpesh78's picture

A bit complicated to guess. A bit confusing. Also the art needs to improve significantly.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

sacrilegend's picture

Exactly this. I think the concept is OK -- but the art really needs to work harder.

Also, "selected Volkswagens"? Do they mean "select"?

A bit more time in the oven, fellas.

sacrilegend
Activity Score 3394
Copywriter
Featured Content

Latest Collections

Advertisement