February 2013

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

Print advertisment created by Sir J.J. Institute of Applied Art, India for Volkswagen, within the category: Automotive.

We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari

Comments (6)

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randomname's picture
Activity Score 137

Bad and offensive.

kleenex's picture
Activity Score 50610

Not great at all.

Rob71's picture
Activity Score 411

Really not good. How did you ever come to think it would be a good idea to do work for a brand who've just won major awards, with a very similar concept last year? Hang on, maybe thats where you got your idea from?

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

I like copy and that's it about it.

Love creating ads..

Sid.Parelkar's picture
Activity Score 49

Just can't believe that the people of Sir J.J School of Arts have created this. I tried looking for something good to talk about, but failed. It's badly executed and offensive to women.

TheIndianJedi's picture
Activity Score 48

This is sexist and offensive. Can you verify the fact that 'many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers' (your words)?

My mother drives, she's been in far few accidents than I have.
My female friends can drive just as well as I can.

Who the fuck do you think you are to stereotype an entire gender?

Work on your copy and get your facts straight.