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Careless, 1

Campaign
Published/Aired: 
February 2013

Description

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

Print advertisement created by Sir J.J. Institute of Applied Art, India for Volkswagen, within the category: Automotive.

Caption

We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari
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Spanky's picture

My first thought when looking at these was that they're a bit sexist. Then I read the description. "As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers." Wow.

Spanky
Activity Score 4899
Other
clearsky1989's picture

Bang on :D

clearsky1989
Activity Score 429
Copywriter at Grey
arnaz.irani92's picture

extremely stupid and sexist...and blatantly so!

arnaz.irani92
Activity Score 2
Copywriter at Leo Burnett Mumbai |

Regards,
Arnaz Irani

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