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Butterfly

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

One with nature.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Gordon Ray
Art Director: Jamie Mietz
Photographer: Michael Lewis
Retoucher: Paul Vermeulen
Copywriter: Gordon Ray
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kurtberengeiger's picture

This line is a platitude.

kurtberengeiger
Activity Score 7323
Copywriter
Tero Ylitalo's picture

There is an idea, but, nah.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
BigAfroDaddy's picture

Actually there's no idea.

BigAfroDaddy
Activity Score 163
Art Director at Publicis Helsinki
brainzed's picture

"One with nature", for such a polluting car!!!!
Besides, who uses a Touareg out of the city???

brainzed
Activity Score 652
Art Director
jazarah's picture

agree

jazarah
Activity Score 1262
Pogi5's picture

word. as for the creative, i think the bar is set pretty high with anything VW these days and this one doesn't come anywhere near it.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
musback's picture

indeed; i thought "HAHAHA the irony."
wtf was the agency thinking???
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

iT-iS-i's picture

Would you really find butterflys in such an arid place?

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

indrek's picture

*spoiler* why is this car ad I cant see no car.

indrek
Activity Score 163
kurtberengeiger's picture

Not that this is an example of it, but some of the best car adverts don't show any metal at all.

kurtberengeiger
Activity Score 7323
Copywriter
chintan ruparel's picture

okay, might not be 'VW types' or evn in sync with the heavily awarded VW legacy, but i see absolutely nothing wrong with this campaign. Infact, it's different and surprisingly subtle for a SUV, which in my opinion, makes it a nice camp.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

halfstring's picture

Her butt is too saggy and arms are not skinny enough for me.

halfstring
Activity Score 288
Graphic Designer
Alistair C.'s picture

weak idea. could have been much better.

Alistair C.
Activity Score 692
Copywriter
A to the G's picture

Look.... you are all missing the point.

She has a great ass who cares what she's selling. I'll take two of whatever it is she wants me to have.
LOL

A to the G
Activity Score 61
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