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Brake pedals

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by DMG, China for Volkswagen, within the category: Automotive.

Caption

Just one for the road.please drink responsibly.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Director: Kelvin Lai
Art Directors: Kelvin Lai
Copywriters: DongHao
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chamindarathnayake's picture

I like this....

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

bayron1989's picture

Me gusta mucho, de verdad es muy buena.

bayron1989
tanvir hassan raju's picture

i think it wud better if the clutches or brakes get a little blur except one of'em

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

copycomoelcopi's picture

mmm… i disagree. this is a modern and clear way to express the confussion in the drunk's head. no need of blur effects.

copycomoelcopi
Activity Score 822
Copywriter
CurryJ's picture

I like the thought behind the line 'just one for the road'...but isn't that exactly what drink driving is about?

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

patUDAY's picture

Gooooooood one.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

oh come on... if you've got vw for a client why don't you do something good. this is so fake and so seen before!!!

Guest
Guest's picture

may be you can sign in and show us your goods~

Guest
Guest's picture

i hate your saying"show us yours"-----that`s his human right

i like this ad,clear and impact

Guest
DeanART's picture

Impactant

DeanART
Activity Score 19
Art Director
Muhammad Imran's picture

catchy!!! congrats

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

puppiepoppy's picture

What 'one' for the road? You're referring to the beer or one peddle or what??? Either one is wrong anyway.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

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