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Blue-sky-thinking

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Volkswagen wanted a print campaign to recruit new employees. We figured candidates should be able to think for themselves, so our campaign attacked the thousands of Powerpoint-loving, chino-wearing corporate drones who sound like they know what they’re talking about in interviews, but whose every sentence is filled with meaningless drivel. And our attack wasn’t just verbal. The visual style too was a deliberate, tongue-in-cheek reference to the sort of cheesy Powerpoint slides beloved by these corporate sheep.

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Free-thinkers wanted. vw.co.za/careers

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Illustrators: Prabashan Gopalakrishnan Pather, Sanjiv Mistry, Leigh Carp, Bryony McComb
Photographer: Barry White
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Highest Rated

Boxey's picture

Judas, how many of these do we need to see? Lame.

Boxey
Activity Score 8879
Melaleuca In-House
Galo's picture

Man, this one was hard to get! After reading all the set I finally got the message. But considering that it took so long for me, a copywriter, I guess not many people would botter reading and trying to understand this... Nice try, though.

Galo
Activity Score 446
Copywriter
Boxey's picture

Judas, how many of these do we need to see? Lame.

Boxey
Activity Score 8879
Melaleuca In-House
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