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Agency Network: 
Published/Aired: 
September 2009
Volkswagen Print Ad -  BBQ

Description

Print advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Caption

Longer between fill ups. Golf BlueMotion.
BlueMotion saves you fuel in lots of ways. A Start/Stop system turns your engine off when not needed, regenerative braking stores energy when you brake and longer gear ratios increase economy. All together they mean fewer visits to the petrol station and an impressive 107g/km CO2.

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Art Director: Rob Messeter
Photographer: David Harriman
Copywriter: Mike Crowe
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Guest's picture

Confusing.....anybody help?

Guest
reactor's picture

Apparently he has pulled into the petrol station not for fuel( as one would expect), but to pick up charcoal for bbq.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Guest's picture

I guess it's because he will not have an opportunity to be at the petrol station till summer (bbq season).

Guest
kurtberengeiger's picture

I got the idea right away, but then I recognised the weather from the Swedish BBQ season... ;)

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

could have been much better. the headline is confusing.

Guest
Guest's picture

little bit too subtle. c'm on guys, summer's over.

Guest
LeeHarvey's picture

I think a lot of people buy their charcoal at the petrolstation and if you don't you recognize the big sacks near the door. A clear ad, not too subtle. Not too bright either; 7/10.

LeeHarvey
Activity Score 3045
Creative Director
sirvan's picture

Way too subtle.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

He's headed towards a region where it's sunny enough to do an outdoor BBQ and the only way to get that far is with a VW.

Woah, that took my Havard Masters degree to decipher. This must have been a creative Directors Idea as a junior creative guy would have been fried before he could totally have explained this concept.

Guest
Guest's picture

It is the coolest site, keep so!,

Guest
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