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A trip to the beach

Agency Network: 
Published/Aired: 
October 2009
Volkswagen Print Ad -  A trip to the beach

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Getting there is just as fun. Jetta.

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Directors: Sanjiv Mistry
Copywriters: Sanjiv Mistry
Sand Sculptor: Reon Zeff
Photographer: Clive Stewart
Retoucher: Paul Hudson
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bknowlden's picture

Uhh, shouldn't that women be driving the car?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

i guess in south africa they drive on the other side

Guest
bknowlden's picture

Ha, guess I shouldn't critique ads so early in the morning. Really well executed...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

jackmancer2017's picture

it's South Africa driver seat is on the right there. She should be more worried about her son though as he is about to suffocate to an icecream.

But ehm ;p the ad, it's oke =)

jackmancer2017
Guest's picture

did u undertand the concept????????? u dont drive in there, u just have fun!!!!!!!

Guest
jackmancer2017's picture

yeah i got that

jackmancer2017
Guest's picture

No, she shouldn't. She's a passenger.

South African ad.

Driver sits on the right, passenger sits on the left, just like in the UK.

Guest
munirgee's picture

you are right, She is a passenger because this seat is a little behind than the other and also she is resting, sounds like relaxing...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

CrackerJackFlash's picture

sweet!

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Guest's picture

Seatbelt!

Guest
dthlb72's picture

AGREED!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

Great!

Guest
Shrinivas S Dudhgaonkar's picture

It looks different, nice stuff.

Shrinivas S Dud...
Activity Score 8
Creative Director at Consultant - Creative Design Management for Creativist Advertisers
Guest's picture

liked it.. but they should've made a campaing

Guest
nepstein's picture

I agree. This idea is too good to just be a one off.

nepstein
Activity Score 197
Parsons School of Design
Guest's picture

i like it, works good

Guest
mikeelrapido's picture

I like it too...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Flurb's picture

It's a beautiful ad. Idea wise it's not completely there, but overall I give it a winning score. It'll pick up some hardware.

Flurb
Activity Score 263
Creative Director
Marlus Lau's picture

I like very much the idea, the execution...I´m not sure.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
LeeHarvey's picture

Fun for the driver, okay, but fun for the kids? Or the passenger? I don't see how, strapped up in their seatbelts, waiting endlessly in a massive roadblock on the way to the beach... Or am I being too negative now. I kinda like the visual but it leaves me with too much questionmarks. 5/10

LeeHarvey
Activity Score 3045
Creative Director
WillyLatasa's picture

Great!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Guest's picture

I really like the idea !
From : etsicommunication.fr/blog

Guest
Juan Cabral's picture

Nice thought!

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Call me crazy, but I think the idea of the visual is that the kids built the car as a sort of huge sand castle while playing on the beach - where the Voltswagen Jetta brought them.

Guest
alvinpck's picture

Is Jetta a convertible?

alvinpck
Activity Score 1467
Art Director
frcxshw's picture

Cool ad. Cool idea.

frcxshw
Activity Score 87
USA
alexander_bickov's picture

Awesome execution

alexander_bickov
Activity Score 3279
Guest's picture

really nice one...liked the idea very much...where's the campaign?

Guest
ibeg2differ's picture

The retouching is scary! (in a good way)

ibeg2differ
Activity Score 420
AmOgodzzz's picture

Uhhh, shouldn't those little kids be in car seats? Irresponsible parenting, much?

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

well...i think you guys have fun with details...then the line is work... :p

Guest
Guest's picture

Wow. Really nice idea.

Guest
everartz's picture

another great ad from VW!!!
thumbs up

everartz
Activity Score 7613
Art Director |

| everartz |

funky_frogii's picture

wonderful.......

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

rolling.stone's picture

great execution

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Muy buena dirección de arte,
No me gusta que la gente deje comentarios para promocionar sus blogs.

www.yoshirosans.blogspot.com (jajajaj)

Guest
Chopper's picture

Although difficult for that sand seat to sustain the girl body, the idea prevails.

Chopper
Activity Score 1015
dreamer_'s picture

excelente idea. I like it!!

dreamer_
Activity Score 161
Art Director at UADE
dthlb72's picture

Good preparation for the sand....

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Notorious's picture

seeing her hair style - i thought it was a midget not a kid
and i dun get the idea fem round1
DAME LAME

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

CopyRight's picture

great idea, beautifully executed !

CopyRight
Activity Score 713
theanc's picture

Great image work. Idea is cool as well.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

it's nice if you don't stop to think about the problems.
Security issues.
Overpromise.

Guest
girlygirl's picture

The whole concept is for the company to reach the children in the family.
In that way, they get the children to tell their parents:
"That looks fun! I wanna try that too... mooooom, I want that car".
In that way, the comany effects the children, and that is, what is called "Pester Power", which is fobidden in Denmark.

girlygirl
Activity Score 2
Hiperion's picture

Great execution.
Good concept.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
abrauf's picture

waooooooooooooooo...its real fun

abrauf
Activity Score 122
Graphic Designer at Pakistan Institute of Fashion and Design
Guest's picture

How do I find the Sand Sculptor, Reon Zeff?

Guest
Guest's picture
Guest
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