January 2007

Art director:Alvaro Naddeo
Copywriter:Jaime Chehade
Creative Director:Ricardo Chadwick
Illustrator, Photographer or other additional credits: Carlos Luna

Make it faster.
GPRIX high performance fuel.

Advertising Agency: Pragma DDB, Lima, Peru

Comments (18)

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Highest Rated

1983's picture
Activity Score 148

I like Rusio's idea

copycomoelcopi's picture
Activity Score 822

Clearly, not the best way to illustrate the benefit.

Rusio's picture
Activity Score 326

It makes your car so fast that if someone wants to photograph your car, he has to shoot plenty of times
until he completes the whole structure. One thing at a time. It`s funny.
I hope thats the idea. :O

ivan's picture

Interesting approach, but I think the idea is that the normal shape of bettle is transformed to a sports car shape because of the fuel.

jennywhx's picture
Activity Score 1142

hahaha. thanks ivan to explain it. cool. the concept shown clearer in this compare to the previous one.

Popchevy's picture
Activity Score 29

Ivan always got the truth ,by the way ,my name is Ivan too..

Naddeo's picture
Activity Score 71

That is correct Ivan, that was the idea.
I agree that maybe the gap is too large and that the Beattle execution is better than the Volvo.

ellehcimeo's picture
Activity Score 3376

Ahhh. Ivan is all knowing!
Still don't care for this. Not clear enough.

ivan's picture

I only got it after seeing the VW ad.

Rusio's picture
Activity Score 326

jejeje thanks Ivan.
Yes, you have to see this one to get the idea

kre8's picture
Activity Score 989

yeah, this one looks like its been on an episode of 'pimp my ride'.
doesnt really say 'fast' as much as the volvo one.

swifire's picture
Activity Score 2

it's turned into a Porsche 911

addyhoch10's picture
Activity Score 2592


quodavid's picture
Activity Score 734

I like when you came with an idea like that, but it is a little forced that its make it with photos, you never know why

theassailante's picture
Activity Score 234

interesting though..

1983's picture
Activity Score 148

I like Rusio's idea

walkingbuddha's picture
Activity Score 188

Not saying the idea is bad but the art direction could have been simplified – threw me a bit.

Why not just have a beautifully retouched beetle made to look like a sports car?


hang-the-dj's picture
Activity Score 1262

Funny how it takes an explanation for us to 'get' this ad and most of us work in advertising. What chance does the consumer have?

Ivan, did they tell you the concept when they sent it in?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

Even after hearing the explanation, I still don't really see the "beatle transformation into a Porsche." Looks like a picture of a Porsche that has been cut up into puzzle-like pieces to me. I appreciate the thought that went into this, but as hang-the-dj says, how is the consumer possibly supposed to get this? Especially when most people spend about 0.5 sec on any given ad.