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Volkswagen

Published/Aired: 
January 2007
 Volkswagen

Description

Art director:Alvaro Naddeo
Copywriter:Jaime Chehade
Creative Director:Ricardo Chadwick
Illustrator, Photographer or other additional credits: Carlos Luna

Caption

Make it faster.
GPRIX high performance fuel.

Advertising Agency: Pragma DDB, Lima, Peru
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Highest Rated

1983's picture

I like Rusio's idea

1983
Activity Score 148
Copywriter
copycomoelcopi's picture

Clearly, not the best way to illustrate the benefit.

copycomoelcopi
Activity Score 822
Copywriter
Rusio's picture

It makes your car so fast that if someone wants to photograph your car, he has to shoot plenty of times
until he completes the whole structure. One thing at a time. It`s funny.
I hope thats the idea. :O

Rusio
Activity Score 326
Copywriter
ivan's picture

Interesting approach, but I think the idea is that the normal shape of bettle is transformed to a sports car shape because of the fuel.

ivan
Creative Director at Ads of the World
jennywhx's picture

hahaha. thanks ivan to explain it. cool. the concept shown clearer in this compare to the previous one.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Popchevy's picture

Ivan always got the truth ,by the way ,my name is Ivan too..

Popchevy
Activity Score 29
Copywriter
Naddeo's picture

That is correct Ivan, that was the idea.
I agree that maybe the gap is too large and that the Beattle execution is better than the Volvo.

Naddeo
Activity Score 71
Art Director
ellehcimeo's picture

Ahhh. Ivan is all knowing!
Still don't care for this. Not clear enough.

ellehcimeo
Activity Score 3376
Art Director
ivan's picture

I only got it after seeing the VW ad.

ivan
Creative Director at Ads of the World
Rusio's picture

jejeje thanks Ivan.
Yes, you have to see this one to get the idea

Rusio
Activity Score 326
Copywriter
kre8's picture

yeah, this one looks like its been on an episode of 'pimp my ride'.
doesnt really say 'fast' as much as the volvo one.

kre8
Activity Score 989
Copywriter
swifire's picture

it's turned into a Porsche 911

swifire
Activity Score 2
Other
addyhoch10's picture

exactly.

addyhoch10
Activity Score 2592
Art Director
quodavid's picture

I like when you came with an idea like that, but it is a little forced that its make it with photos, you never know why

quodavid
Activity Score 734
theassailante's picture

interesting though..

theassailante
Activity Score 234
Other
1983's picture

I like Rusio's idea

1983
Activity Score 148
Copywriter
walkingbuddha's picture

Not saying the idea is bad but the art direction could have been simplified – threw me a bit.

Why not just have a beautifully retouched beetle made to look like a sports car?

-------------
http://www.benpearce.net

walkingbuddha
Activity Score 188
Art Director
hang-the-dj's picture

Funny how it takes an explanation for us to 'get' this ad and most of us work in advertising. What chance does the consumer have?

Ivan, did they tell you the concept when they sent it in?

hang-the-dj
Activity Score 1262
Copywriter
PaulyG_fill in the blank's picture

Even after hearing the explanation, I still don't really see the "beatle transformation into a Porsche." Looks like a picture of a Porsche that has been cut up into puzzle-like pieces to me. I appreciate the thought that went into this, but as hang-the-dj says, how is the consumer possibly supposed to get this? Especially when most people spend about 0.5 sec on any given ad.

PaulyG_fill in ...
Activity Score 1148
Copywriter
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