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Box Models, Fur

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Vögele Shoes is a Swiss shoe label, offering shoe fashions at affordable prices. The campaign shows models, whose legs protrude from holes in closed shoe boxes. Around the real legs, there is the person of an artist printed on the box.

Print advertisement created by Jung von Matt, Switzerland for Vögele, within the category: Fashion.

Advertising Agency: Jung von Matt / Limmat, Zurich, Switzerland
Creative Director: Lukas Frei
Copywriter: Samuel Christ
Art Director: Inken Rohweder
Photographer: Jonathan Heyer
Illustrator: Gabriel Moreno
Graphic Design: Adrian Merz
Digital Artwork: Ben Fernandes, Moser Fernandes
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Highest Rated

ella bergh's picture

did n't get the idea...

ella bergh
Activity Score 112
Creative Director
mitali prasad's picture

i didn't get the concept....really! person of an artist printed?

mitali prasad
Activity Score 458
General Manager
Cheerriiee's picture

It is cool that they give credit to the artist by modeling the legs for this brand.

Cheerriiee
Activity Score 952
Graphic Designer
soryana's picture

Nice idea

soryana
Activity Score 155
Administrative |

yes

ella bergh's picture

did n't get the idea...

ella bergh
Activity Score 112
Creative Director
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