Text & Drive

Agency Network: 
January 2010
Vodafone Print Ad -  Text & Drive


Print advertisement created by BBDO, New Zealand for Vodafone, within the category: Electronics, Technology.


Make sure you and your teenagers stay safe on the road.
Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving.
To find out more go to

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Creatives: Daniel Nelson, Alex Bartleet
Agency Producer: Kate Wright
Photographer: Giona Bridler
Retoucher: Kevin Hyde
Account manager: James Cummins
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germanhudders's picture

Very good, sometimes its really hard to make a creative and functional public service campaign, on top of that everyone criticizes them without considering it's not the same advertising as for a brand

Activity Score 336
Copywriter at Droga5
tirthomitro's picture

clean lift. can somebody get the link??

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

slowrider's picture

it works

Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Reality Check's picture

An imperfect press ad (it would have been more powerful had the telephone pole been damaged) but not a boring one and not lacking in impact.

Reality Check
Activity Score 2539
Nick-X's picture

super duper.

Activity Score 22
j. j. institute of Applied Art
morse's picture

Nice work, but it has been done before slightly differently.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture

really nice..

Activity Score 7613
Art Director |

| everartz |

Muhammad Imran's picture


Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

Roger Keynes's picture

I heart this.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

silvi's picture

Already posted here

Activity Score 4172
rolling.stone's picture

yes i had seen too

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Ivancette's picture

i really liked, smart and simple

Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

zephyr7884's picture

The idea is clear and simple.. I like it

Activity Score 52
Art Director
creativebom's picture

done before. i agree with morse :(

Activity Score 20
mgriff21's picture

Probably the best "don't text and drive" ads I've seen yet.

Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

julienbcn's picture

si great

Activity Score 114
Creative Director
slip's picture


Activity Score 919
designer |


nenajumai's picture

really nice insight on the Target audience....... it works

Activity Score 4
Copywriter at Tbwa/concept Nigeria |

Her Royal Awesomeness

LeroyChristian's picture

interesting idea

Activity Score 392
Other at Nanyang Academy of Fine Arts
Guest's picture

What typeface is that?

Guest's picture

What typeface is this?

Abdou Dc's picture

Niiice Job I lik it

Abdou Dc
Activity Score 7