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Agency Network: 
Published/Aired: 
December 2009
Vodafone Print Ad -  Text

Description

Advertising Agency: Colenso BBDO, Auckland, New Zealand

Print advertisement created by BBDO, New Zealand for Vodafone, within the category: Electronics, Technology.

Caption

Make sure you and your teenagers stay safe on the road. Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving.

Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Creatives: Alex Bartleet, Daniel Nelson
Retoucher: Kevin Hyde
Photographer: Giona Bridler
Agency Producer: Kate Wright
Account Manager: james Cummins
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CopyRight's picture

brilliant!

CopyRight
Activity Score 713
Rabubi's picture

Brilliant? So in your mind this should theoretically win Cannes Gold?

Rabubi
Activity Score 560
Copywriter
szkwadrat's picture

great, perfect, really nice

szkwadrat
Activity Score 210
Graphic Designer
Brain-Art's picture

Nice Idea

Brain-Art
Activity Score 1101
Graphic Designer
silvi's picture

Nice, but not new.

silvi
Activity Score 4172
Copywriter
mark3r's picture

This is great!

mark3r
Activity Score 1949
Art Director at Scout
satrianee's picture

A responsible one. Good enough.

satrianee
Activity Score 3748
joshuammyers's picture

Some tire marks would look great.

joshuammyers
Activity Score 7
Graphic Designer
maashookshee's picture

the idea of text is not new .. this one is interesting .. respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
J Designer's picture

I agree. the text used is good and i love the shadow effect.
Texting while driving has only just been made illegal in New Zealand – so these kinds of ads are new to us and are very much needed.

In saying that this ad is missing something. It needs more impact. Something like tire marks, a busted power pole, maybe even blood stains on the road with glass fragments. At the moment its just text on a street photo – no impact.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
monsieurange's picture

Very very old idea, already made & better.

monsieurange
Activity Score 520
Creative Director
KESHAV's picture

good execution.

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
WillyLatasa's picture

Good aproach!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

second_creator's picture

gud

second_creator
Activity Score 754
Copywriter |

copywriter

anHiiieeta's picture

liked it. nice.

anHiiieeta
Activity Score 328
Art Director
clubjas's picture

yeah, good one,
giving out the message

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

Osama Nofal's picture

great concept, but maybe for passengers not for the driver, or on a different kinds of transportation, you should focus more on this.

well done

...
http://brandingbook.blogspot.com/

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

hufflepoff's picture

Good ad!

hufflepoff
Activity Score 430
Art Director at shwing
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