Agency Network: 
August 2011

Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.

Print advertisment created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Gareth Paul
Art Director: Chris Charoux
Copywriter: PJ Eales

Comments (9)

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Geimima's picture
Activity Score 824

nice illustration! nice campaign

life is a playground

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Very similar line of thinking to that NZ 'Find your pet' print from a few pages ago.
And that took me a few looks to get it, too ;)

The Jobless Writer
Will Think for Salary

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Can't agree more.

atb2005's picture
Activity Score 13557

The "club" and "surfing" don't look like clubbing and surfing at all.

ace85le's picture
Activity Score 3935

Love it. Speaks to the TA who mainly will be parents. Both ads are good.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pierrelastname's picture
Activity Score 2869

done many times... nothing new.

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Disagree, sorry. I find them cluttered and confusing, I have no idea what's going on in these even with the 5 mins it took to see the Godzilla sized surfer. What parent would take that time to decipher a cell phone ad, seriously guys?

These scream they were made for kids / award shows not an over-protective parent.. at least the logo is HUGE.

mr.x's picture
Activity Score 998

In an ad like this, I think there should be a big contrast between the copy and the visual. Meaning; if the copy is "are they really where they say they are", then the visual should show that they are NOT where they say they are. And with a concept like that you could do a whole series of hilarious ads.

Boxey's picture
Activity Score 8879

Didn't see the surfer until it was pointed out.