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Don't Text & Drive, Tree

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: James Cloete
Creative Director: Justin Joshua
Art Director: Justin Joshua
Copywriter: James Cloete
Illustrator: Wayne Troskie
Photographer: Vernon Reed
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Highest Rated

vote4pedro's picture

So so idea. Horrible execution.

vote4pedro
Activity Score 4601
Copywriter
jackmancer2017's picture

How dramatic ;p but please, could the copy be something new? It's the same as 'don't drink & drive'. People kinda know that. Anyhow it'll probably raise some awareness, chapeau.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
vote4pedro's picture

So so idea. Horrible execution.

vote4pedro
Activity Score 4601
Copywriter
ItMatters's picture

I got the message but I didn't go woww. Not too bad though.

ItMatters
Activity Score 2167
bate_palmas's picture

Meh. I feel like I've seen it before

bate_palmas
Activity Score 1479
Nike Diesel's picture

Does nothing for me.

Nike Diesel
Activity Score 13630
Art Director
kalpesh78's picture

There was a campaign last year that said LOL and other text messages with the same execution. don't text and drive. Don't see anythign new here.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

kleenex's picture

I like the font.

kleenex
Activity Score 51126
Web Designer/Developer
Mongoose's picture

really bad!!!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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