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Fridge

Agency Network: 
Published/Aired: 
March 2010
V-Kool Print Ad -  Fridge

Description

Print advertisement created by Lee Brown, Egypt for V-Kool, within the category: Automotive.

Caption

Change your car into a fridge

Advertising Agency: Lee Brown, Cairo, Egypt
Chief Creative Officer: Samy Elias
Creative Strategist: Alaa Yahia
Creative Director / Copywriter: Bassem Nadi
Account Manager: Jennifer Taha
Account Supervisor: Hannah Edwar
Art Director: Bassem Nadi
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pez's picture

sorry, if i buy a car i don't want to turn it into a fridge...

pez
Activity Score 1804
Creative Director
Bassem Nadi's picture

V-Kool provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

Bassem Nadi
Activity Score 23
Art Director at TBWA\RAAD |

- Bassem

Bassem Nadi's picture

V-Kool provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

Bassem Nadi
Activity Score 23
Art Director at TBWA\RAAD |

- Bassem

Muhammad Imran's picture

good ad!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Bassem Nadi's picture

This advertisement was designed to promote a product called V-Kool. It's a new product in Egypt that provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

Bassem Nadi
Activity Score 23
Art Director at TBWA\RAAD |

- Bassem

CopyRight's picture

great ad Egypt

CopyRight
Activity Score 713
shrix59's picture

Very nice ad.. i like the concept and the art direction

shrix59
Activity Score 6
Creative Director
morse's picture

Good idea and execution.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AssassinX's picture

I think it works in the local market.

AssassinX
Activity Score 1329
Muhammad Imran's picture
Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

kalpesh78's picture

Idea i guess is fine since it works in the hot climate. Execution however i think are weak in both the set of ads.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

R U serious's picture

This is extra strange however when you're talking about Egypt, big ass pyramids are not considered weird.

R U serious
Activity Score 418

Say my name, say my name...

whatthefudge's picture

Well, the art is far from good, and frankly, so is the idea.

whatthefudge
Activity Score 1266
John van de Vorstenbosch's picture

Very thin idea imho.

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
Molecule's picture

there is nothing good about this idea, or the execution. It's got AC. Big deal?

Molecule
Activity Score 435
Copywriter
Adaddicted's picture

Now, I vote for the Refrigerator ; (

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Dzsoi's picture

One campaign showing what is your car like WITHOUT AC (2008). One campaign where armored warriors symbolizing protection (2009). Then they have changed agency to come up with a very similar campaign to the earlier one showing what is your car like WITH AC (2010). All are bad as hell. What is going on at this client?

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Hiperion's picture

All the Lee Brown agency workers have commented and voted here.
This ad is so poor...
sorry but I dont mind V-Kool. The most important is the ad, and this is horrible and old.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
satrianee's picture

I don't believe it works changing the look of a car

satrianee
Activity Score 3748
mina reda's picture

very nice ad Egypt

mina reda
Activity Score 3
Graphic Designer
LeeMoh's picture

Idea since grammy days... but in Egypt it works (no offense).

LeeMoh
Activity Score 424
MJStinson77's picture

I completely understand the concept of keeping the car cool, but I don't think the visual did it any justice. I would have considered an interior shot of people enjoying the 'cool' temperatures. The 'cooler' image on the exterior does nothing for me.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

anson wong's picture

hell.. i'll buy this car.. i'll buy it to store heinekens, then i'll drive around town and be the envy of all men.... AaaaAaaAaAaaAAa!

anson wong
Activity Score 123
Art Director at Lins Advertising & Marketing Sdn Bhd |

-------------------------------
http://sputz75.deviantart.com/gallery/

god is good but will he listen

perromalo's picture

you are so fired

perromalo
Activity Score 429
Creative Director at Mateo&co
Shingo's picture

lol, agree

Shingo
Activity Score 408
Guest's picture

i think it's wrong strategically, there's a miss communication for sure in the ad

Guest
mohamed_bahaa2010's picture

niceeeeee

mohamed_bahaa2010
Activity Score 4
Graphic Designer at egept
mohamed_bahaa2010's picture

nice

mohamed_bahaa2010
Activity Score 4
Graphic Designer at egept
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