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Published/Aired: 
July 2008

Description

Print advertisement created by Praxis, United Arab Emirates for V-Kool, within the category: Automotive.

Caption

The world's most technologically advanced heat control film for you car.

Advertising Agency: Praxis Advertising, Dubai, UAE
Creative Director: Josey George
Art Director: Muhammad Imran
Copywriter: Josey George
Account Director: Amitabh Swarup
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Guest's picture

so inside the car gets hot?

Guest
Guest's picture

exactly.... some calculation somewhere went rong :P

Guest
Muhammad Imran's picture

Leveraging on the technological brilliance, V-KOOL provides you superior solar heat control solutions that meet your requirements. V-KOOL products range from top-of-the-line Spectrally Selective clear films to value-for-money hi-performing coatings that aim to meet your needs. V-KOOL's spectrally selective coatings also enhance the aesthetics and comfort of glass-clad facades. Occupants can enjoy the advantages of natural daylighting without sacrificing on comfort, and high air-conditioning bills.

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

mikeelrapido's picture

It's not very good.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

What kind of car is that? And why doesn't it have wheels on the far side?

No really, what's the model of the car? I like it. Forget the ad, I want the car.

Guest
Guest's picture

it's a Smart car

muhammad .. what air conditioning bills? this is for cars right?

Guest
manfrommars's picture

These series of ads is one of the most stupid ads I've seen in my life. It tries hard to sell a concept that not even creative thinking people can understand clearly and one that would probably take a consumer one year to understand and not sell the product.

A classic example of disastrous branding. Client should seriously consider getting another agency.

manfrommars
Activity Score 2
Guest's picture

Como decimos en mi tierra... "Malo con "M" de MIERDA"

Guest
Guest's picture

all it does say to me is that its so boiling inside so u can put a whistle on top like on a pressure cooker to let the steam out. a little confused piece of communication here.

Guest
Muhammad Imran's picture

its says when you feel hot inside your car because of the hot summer which goes to more then 50 degrees in Middle East V-KOOL is the only brand reduce the heat lol...

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

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