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Pillow

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by RT&A, Mexico for Vivaaerobus.com, within the category: Transport.

Caption

Mexico's low cost airline.

Advertising Agency: RT&A/ R.Treviño & Asociados, Monterrey, Mexico
Creative Directors: Jorge Falcón
Art Director: Raúl Compeán
Copywriters: Jorge Falcón
Photographer: Javier Aguilar
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everartz's picture

whats wrong with the magenta color overpowering all other colors? or is it the new trend of low creative ads?

everartz
Activity Score 7613
Art Director |

| everartz |

thedesignaddict's picture

Unlike the other ad, this one is missing the human connection. It's still targeted, but less emotionally appealing.

thedesignaddict
Activity Score 5403
Art Director at Freelance
shahidali's picture

very good observation by thedesignaddict. agreed.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Hibon's picture

Low cost idea but this gives you also a feeling that this not a very safe airline.

Hibon
Activity Score 3734

Simple ideas are the best !

silvi's picture

Agree. Bedies, Looks like a toy airplane.

silvi
Activity Score 4172
Copywriter
redaroguitijani's picture

Destructive Idea

redaroguitijani
Activity Score 60
graphic designer
seamz's picture

One thing I like is the contrast between the photos and the clean
branding on the bottom... it's interesting.

seamz
Activity Score 8

seamz.ca

maxchionh's picture

it's interesting, no doubt. not human enough, subjective. destructive, not necessarily. do some homework - The Hans Brinker Budget Hotel in Amsterdam. It markets itself as "The Worst Hotel in the World".

maxchionh
Activity Score 255
Graphic Designer
rolling.stone's picture

looks like a low paid rented house

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Leo_Mijangos's picture

Yeah, it is suppose to be the cheapest airline in mexico, so i guess you get their point, maybe a little risky.

Leo_Mijangos
Activity Score 10
Facultad de Artes Visuales (FAV) UANL
soyjorgito's picture

the passenger theft the pillow from the plane. jejejej funny

soyjorgito
Activity Score 8
soyjorgito's picture

Its not about a hotel room!!!! Thats the house of the passenger of the airline, that finally came back from his trip.

soyjorgito
Activity Score 8
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