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Revival, Porn-Nude

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Artplan, Brazil for Viva!, within the category: Media.

Caption

See it again with new eyes.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Directors: Letícia Rodrigues, Filipe Chulam, Alessandra Sadock
Copywriter: Rafael Pascarella
Photographer: Keystone, Getty Images
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kleenex's picture

I honestly love this idea.

kleenex
Activity Score 51110
Web Designer/Developer
themoralist's picture

Achei essa campanha uma merda. Mas vou dar nota alta só porque a Letícia Rodrigues é gostosa.

themoralist
Activity Score 26
Phil Lestino's picture

What is this trying to say? Cropping this picture does not change it at all...just a lot of naked people running in the woods.......how is it porn?...and nude is just a fact...
is it the translation that leads to confusion?

Phil Lestino
Activity Score 1684
Jemma McGlinchey's picture

Not sure why cropping the image makes it porn - very strange indeed.

Jemma McGlinchey
Activity Score 12
Journalist and Broadcast the Openline show every Wednesday
Temple's picture

And what is this trying to sell?

Temple
Activity Score 11341
Creative Director
thedesignaddict's picture

No matter how you look at this image, there's nothing 'porn' about it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
LOLWREN's picture

If they were suggesting porn - prehaps just the woman on the right (but only at a stretch)... prehaps ...explicit...nude - instead of porn...nude? - However you stretch it the concept is just that, stretched. Nice idea - maybe a diffrent image woud have shown the importance of perspective better.

LOLWREN
Activity Score 16
Copywriter at weareyellowbird
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