Advertisement

Hanger, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Euro RSCG, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

Caption

You'll want to wear nothing but your body.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Log in or register to post comments

Highest Rated

shahidali's picture

it is really sarcastic when the instruction above the comment box say 'Be respectful and helpful' and posts this kind of ads. why on earth do u need a naked woman to sell a petty bottle of water. she has better utility and so does the bottle. excuse the water.
after a pause, i find the postings quiet useful. if i don't see these ads, how do i know how bad a professional group can be.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

morse's picture

I don't really get the idea, but hot girl.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mandark_123's picture

sex sells :P

mandark_123
Activity Score 3017
krautland's picture

this makes me want to buy her a bottle of that stuff but not necessarily buy one for myself.

krautland
Activity Score 3216
Art Director at erm... no calls please.
bknowlden's picture

if you have a team capable of this level of art direction, you should have a team capable of more than one line...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Teamgreen's picture

I completely agree, if your art direction is this good you should really be able to come up with a better line.

Teamgreen
Activity Score 16
Graphic Designer
capywriter's picture

Maybe the line sounds/works much better in Italian...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

Bella gnocca. Ma l'idea?

Guest
Guest's picture

wait are you selling water?

Guest
just write's picture

the art is very good... but the copy is confusing... idea isnt comng out...

just write
Activity Score 651
Copywriter at Banyantree communications
Adaddicted's picture

Smooooooooooooooth.......... application ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Emran Hayat's picture

wts the concept?? any 1 explain.

ps: stunning model 9/10

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Davosk's picture

Nice art but I don't know what this has to do with bottled water. Then again it's an Italian ad, what do you expect.

Davosk
Activity Score 4815
Art Director
Guest's picture

I expect it to be 100 times better than Greeks ads ;)

Guest
Guest's picture

Are they playing on the whole concept of your body being made of 70% water by any chance?

Guest
shahidali's picture

it is really sarcastic when the instruction above the comment box say 'Be respectful and helpful' and posts this kind of ads. why on earth do u need a naked woman to sell a petty bottle of water. she has better utility and so does the bottle. excuse the water.
after a pause, i find the postings quiet useful. if i don't see these ads, how do i know how bad a professional group can be.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

It's an ad for a mineral water that is supposed to not cause water retention (part of a line of low-cal/diet products), therefore make you look more fit. It works in Italy where everyone knows the product.

Guest
dlue's picture

same ad three times, but cool art

dlue
Activity Score 342

cheers,
dlue

Guest's picture

Dont know whats wrong with you ppl, but i got the idea right away!

Guest
pwucel's picture

can not comment + or - I got confused! Selling water. Selling hanger. Selling slimming products grrrrrrr.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
Featured Content

Latest Collections

Advertisement