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Agency Network: 
Published/Aired: 
May 2012
Vitahair Print Ad -  Donor

Description

Hair that is genetically programmed not to fall out is generally located in a horseshoe shaped area in the back of the head. Hair transplantation is the simple in-office procedure of removing these DHT-resistant follicles from the donor area (the back or sides of the head) and inserting this hair into the thinning and balding areas on the top and front of the same persons head. Hair from the donor area is genetically programmed to grow for the rest of one’s life.

Print advertisement created by Y&R, Argentina for Vitahair, within the category: Pharmaceutical.

Advertising agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative directors: Diego Tuya, Darío Rial, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Illustrator / Retoucher: Daniel Romanos
Photographer: Fabián Laghi
General Brand Director: Eugenia Slosse
Producer: Fernando Costanza
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Agamenon's picture

Crazy.

Agamenon
Activity Score 135
Copywriter
Agamenon's picture

Crazy.

Agamenon
Activity Score 135
Copywriter
kleenex's picture

weird ad.

kleenex
Activity Score 51763
Web Designer/Developer
NicoCiego's picture

Without the explanation, I wouldn't understand a sh*t.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
gonndo's picture

Exactly!!!!, we need that explanation inside the ad...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

ItMatters's picture

Huh? I still don't understand. Who's the donor?

ItMatters
Activity Score 2167
iambusy's picture

so far fetched....

iambusy
Activity Score 2219
Copywriter |

busy.

DanStep08's picture

The short copy ties it all together nicely.

DanStep08
Activity Score 27
Copywriter |

Just do it!

Fernando Fernandes's picture

Loucura! muito legal! entendendo os carequinhas!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
bubolino's picture

Nice work! I think the copy say it all. Clear.

bubolino
Activity Score 28
Creative Director at Momentum
VeronicaFranco's picture

Im not sure

VeronicaFranco
Activity Score 789
Copywriter
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