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Lion

Agency Network: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by DDB, Mozambique for Visit Mozambique, within the category: Transport.

Make your next destination less predictable

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Copywriter: Cauby Tavares
Art Director: Victor Holanda

Comments (18)

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akshaysrikar's picture
akshaysrikar
Activity Score 420

i like the idea.. but the art could've been a little better..... plus it reminds of an old German Tourism Ad.....alot...

shortafella's picture
shortafella
Activity Score 1063

this is very good!

Guest's picture
Guest

Fucking awesome!!!!

Guest's picture
Guest

ok! i take the next flight to afganistan!

advert2ad's picture
advert2ad
Activity Score 237

Concept is good,art could have been better.

-Cheers,
Sandy

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Very nice idea!

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

It would have been nice if the time changed on the clock.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I think that was the idea: the immediacy of the attack... the unpredictability. Good ad.

Guest's picture
Guest

Different message, but the same story technique as guinness's ad/

shahidali's picture
shahidali
Activity Score 4069

I like the connect between the visual and the copy. Superb. However, the art direction can improve.

shahid

HappyHour's picture
HappyHour
Activity Score 2381

The four top images staying the same isn't working. You could show a "predictable" vacation in such more interesting ways...various cars driving by in front of big ben, different people going around the london eye...

Guest's picture
Guest

Lol, I really like this.

Robwanali's picture
Robwanali
Activity Score 132

coolness in advertising

love what you do and do what you love

Guest's picture
Guest

Me encanta!

Guest's picture
Guest

Fine ideia

Dr_Mudler's picture
Dr_Mudler
Activity Score 171

nice and simple.

-The Color of Life Depends on You-

Enguia's picture
Enguia
Activity Score 15

Really very nice!

h_montenegro's picture
h_montenegro
Activity Score 10

Sorry pal but I am afraid the agency Scholz and Friends did a much better job with the same idea for the City of Berlin years ago. Coincidence???? I rest my case...

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