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Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by DDB, Mozambique for Visit Mozambique, within the category: Transport.

Caption

Make your next destination less predictable

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Copywriter: Cauby Tavares
Art Director: Victor Holanda
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akshaysrikar's picture

i like the idea.. but the art could've been a little better..... plus it reminds of an old German Tourism Ad.....alot...

akshaysrikar
Activity Score 420
India
shortafella's picture

this is very good!

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

Fucking awesome!!!!

Guest
Guest's picture

ok! i take the next flight to afganistan!

Guest
advert2ad's picture

Concept is good,art could have been better.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

New Nice and Fun's picture

Very nice idea!

New Nice and Fun
Activity Score 377
jamesrothenburg's picture

It would have been nice if the time changed on the clock.

jamesrothenburg
Activity Score 554
Art Director
CuriousPencil's picture

I think that was the idea: the immediacy of the attack... the unpredictability. Good ad.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Different message, but the same story technique as guinness's ad/

Guest
shahidali's picture

I like the connect between the visual and the copy. Superb. However, the art direction can improve.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

HappyHour's picture

The four top images staying the same isn't working. You could show a "predictable" vacation in such more interesting ways...various cars driving by in front of big ben, different people going around the london eye...

HappyHour
Activity Score 2381
Guest's picture

Lol, I really like this.

Guest
Robwanali's picture

coolness in advertising

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

Guest's picture

Me encanta!

Guest
Guest's picture

Fine ideia

Guest
Dr_Mudler's picture

nice and simple.

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

Enguia's picture

Really very nice!

Enguia
Activity Score 15
h_montenegro's picture

Sorry pal but I am afraid the agency Scholz and Friends did a much better job with the same idea for the City of Berlin years ago. Coincidence???? I rest my case...

h_montenegro
Activity Score 10
Copywriter
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