Agency Network: 
August 2009

Print advertisment created by JWT, United States for Visine, within the category: Health.

Natural Tears Formula. Don't ask how.

Advertising Agency: JWT, USA
Executive Creative Directors: Andrew Clarke, Kash Sree
Creative Director / Art director: Raphael Milczarek
Illustrator: Aaron Padin
Photographer: Hans Starck
Copywriter: Humberto Jiron
Producer: Tonya Martin
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Production Company: Sweet Genius
Account Director: Susan Bratteson
Account Executive: Heather Maclary
Project Manager: Steven Marchione

Comments (10)

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alexander_bickov's picture
Activity Score 3279

I dont get it

Guest's picture

Problem is: its about how the product is produced, not how it works... Nice art-direction etc. but I dont care how its produced

Neatonido's picture
Activity Score 78

The woman is cutting onions and when you cut onions it makes your eyes burn, thus causing them to tear up.
Hope that helped!

I don't know if showing eyes burning from onions is a good way to sell a product. Ouch.

Guest's picture

Trying too hard

sirvan's picture
Activity Score 29860

I really don't want some other person's onion-smelling tears going into bottles, and then into MY eyes. Ugh.

As "guest" said... trying too hard. WAY too hard.


"I love some things, and don't love some other things."

patUDAY's picture
Activity Score 436


UDAYpatwardhan@+91 22 98206 54722

just write's picture
just write
Activity Score 651

Well the idea is good.. but dunno abt the product.. but it's good.. i like the art and the execution...

thiagobritez's picture
Activity Score 6

god work!

Guest's picture

will they really work hard .. respect for that . its story in an image .. they producing they product they old fashion . what bush did to the American families will fill tanks of tears ..

Guest's picture

product's advertisement should be easy to know.but i don't think it here.