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Kitchen

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by JWT, United States for Visine, within the category: Health.

Caption

Natural Tears Formula. Don't ask how.

Advertising Agency: JWT, USA
Executive Creative Directors: Andrew Clarke, Kash Sree
Creative Director / Art director: Raphael Milczarek
Illustrator: Aaron Padin
Photographer: Hans Starck
Copywriter: Humberto Jiron
Producer: Tonya Martin
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Production Company: Sweet Genius
Account Director: Susan Bratteson
Account Executive: Heather Maclary
Project Manager: Steven Marchione
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alexander_bickov's picture

I dont get it

alexander_bickov
Activity Score 3279
Guest's picture

Problem is: its about how the product is produced, not how it works... Nice art-direction etc. but I dont care how its produced

Guest
Neatonido's picture

Alexander,
The woman is cutting onions and when you cut onions it makes your eyes burn, thus causing them to tear up.
Hope that helped!

I don't know if showing eyes burning from onions is a good way to sell a product. Ouch.

Neatonido
Activity Score 78
Copywriter at Launch Agency
Guest's picture

Trying too hard

Guest
sirvan's picture

I really don't want some other person's onion-smelling tears going into bottles, and then into MY eyes. Ugh.

As "guest" said... trying too hard. WAY too hard.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

patUDAY's picture

Bouncer.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

just write's picture

Well the idea is good.. but dunno abt the product.. but it's good.. i like the art and the execution...

just write
Activity Score 651
Copywriter at Banyantree communications
thiagobritez's picture

god work!

thiagobritez
Activity Score 6
Creative Director
Guest's picture

will they really work hard .. respect for that . its story in an image .. they producing they product they old fashion . what bush did to the American families will fill tanks of tears ..

Guest
Guest's picture

product's advertisement should be easy to know.but i don't think it here.

Guest
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