Happy Tears - Tarek

October 2017

Everyone is afraid of using eyedrops, so it's not the easiest product for people to use. We choose to break the wall between the consumer and the product "Visine eye drops" by showing them samples of people who look like them, laughing hard and enjoying themselves with tears in their eyes after using the problem, which breaks that scary wall.

Print advertisment created by Helwan University, Egypt for Visine, within the category: Health.

Visine tears..Happy tears..

Advertising School: Applied Arts / Helwan University, Cairo, Egypt
Creative Director / Art Director / Copywriter / Illustrator: Zainab Yasser Yasseen
Photographer: Ahmed Salama
Additional Credits: Alaa El Din Yasseen, Rehab Saad, Steven Samy, Mohammad Tarek, Mirna Aboud

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