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Stanley Cup playoff beard

Agency Network: 
Published/Aired: 
September 2012
Visa Print Ad -  Stanley Cup playoff beard

Description

Print advertisement created by TBWA, Canada for Visa, within the category: Finance.

Caption

Proud supporter of the Stanley Cup playoffs & all its diehard fans.

Advertising Agency: TBWA\Toronto, Canada
Creative Directors: James Ansley, Allen Oke
Art Director: Jason Lee
Copywriter: Francesco Grandi
Photographer: Dave Todon
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Highest Rated

JAG's picture

Gross. And I needed an explanation.

JAG
Activity Score 166
Web design
andylefty's picture

I'm sure this is referring to a famous canadian with a beard. if that's the case, err okay does the job.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Jules sans Jim's picture

Playoff beard

A playoff beard is the practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs.
Source: WIkipedia.

Jules sans Jim
Activity Score 45
Art Director at Art Director
andylefty's picture

thanks

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
JeffP's picture

... and die-hard fans too. Mainly the men :)

JeffP
Activity Score 810
Marketing Manager at TomTom
Raha Shirazi's picture

love it!

Raha Shirazi
Activity Score 3
Other
silversurfer's picture

Like it.

silversurfer
Activity Score 53
Roger Keynes's picture

Not into ice hockey at all... but get the idea. Obvious much?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NicoCiego's picture

Boring

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
ItMatters's picture

.

ItMatters
Activity Score 2167
jimkuz's picture

i kno NUTHIN bout hockey -- but this got my attention -- i like it! --
I'll take a wild guess that some STAR hockey player has a signature BEARD

jimkuz
Activity Score 412
Graphic Designer at Freelance
CACAHD's picture

hahahah!!!

CACAHD
Activity Score 2188
Art Director
bohemian's picture

attractive but difficult to understand

bohemian
Activity Score 44
Copywriter
JeffP's picture

All Canadians do understand.

JeffP
Activity Score 810
Marketing Manager at TomTom
Arren's picture

Been done. 5 years ago for Virgin in Australia.

arrenmordenuk.weebly.com

still funny though

Arren
Activity Score 2
Copywriter
abake's picture

Fun and speaks to the fans.
The ones who get it will feel rewarded and understood by the brand.

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

Tough to understand....

kleenex
Activity Score 51801
Web Designer/Developer
mertos's picture

oka

mertos
Activity Score 904
Creative Director
thedesignaddict's picture

I like it. TBWA should have included a brief description of the cultural insight for the ad. If you don't follow the NHL, you won't understand this ad - but that doesn't matter because you're not the target.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Rt_solo91's picture

great print, hope theres a season this year.

Rt_solo91
Activity Score 119
Other at Indiana University of Pennsylvania
Roger Keynes's picture

October. Print. Gold?????? Come on, Ivan.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

JAG's picture

Gross. And I needed an explanation.

JAG
Activity Score 166
Web design
tazyboy's picture

HaaaaaaaaaaaaHaaaaaaaaaaaaaaaaaaaa...

tazyboy
Activity Score 777
Art Director
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