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World Cup Sponsorship

Agency Network: 
Published/Aired: 
June 2010
Virgin Print Ad -  World Cup Sponsorship

Description

Print advertisement created by Y&R, United Kingdom for Virgin, within the category: Transport.

Caption

Official airline of the england team

Advertising Agency: RKCR/Y&R London, UK
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: David Stewart
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Highest Rated

Paloma's picture

Don't like the photo and the art direction.
maybe whit a more natural position and a better integration with the background color it would have been better

Paloma
Activity Score 531
Hiperion's picture

where is the nipples?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
TommyO's picture

My thought exactly.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

simple but little forced. No ?

Guest
dreadboy's picture

Could have been better. Then again, could have been much worse. Seven deserved

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

tamer samy's picture

smart, but dull !!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

FAKE AND DONE ALREADY !

Guest
Reality Check's picture

It doesn’t quite take off.

Reality Check
Activity Score 2539
Hibon's picture

Agree... right comment.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Looks a bit like a frog on the dissection board

Guest
Guest's picture

fake and done!

Guest
Guest's picture

nice but little change

Guest
Paloma's picture

Don't like the photo and the art direction.
maybe whit a more natural position and a better integration with the background color it would have been better

Paloma
Activity Score 531
keithstoeckeler's picture

Interesting. Can't tell if I love it or hate it yet...

keithstoeckeler
Activity Score 425
Guest's picture

I really like the idea, it would have been better to give the player a dynamic position giving the sense of flying a little more powerful.

Guest
Guest's picture

@Hiperion - the player has a skin-tight undershirt on, hence why you cannot see his nipples.

As for the advert, its neat, but not entirely original. If Virgin were the official airline of the Danish team then it would work better I think.

Guest
andyStock's picture

It is neat, but not very creative. I think it would have worked a lot better had Virgin been the official airline of the Danish football team.

andyStock
Activity Score 666
AssassinX's picture

Not very creative. Agree with dan_1985

AssassinX
Activity Score 1329
Guest's picture

I like it.

Guest
Geimima's picture

virgin should be looking fresh...

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

wiki's picture

Es un poco formol, pero ahi anda.

wiki
Activity Score 6
Art Director at Ogilvy Perú
v0the0kwc's picture

Is that an airplane? XD

v0the0kwc
Activity Score 141
Guest's picture

look shark!

Guest
Guest's picture

looks weird...

Guest
Shingo's picture

donno not bad

Shingo
Activity Score 408
slammary's picture

Just a little work.

slammary
Activity Score 214
Copywriter
globalad's picture

ghost coming straight from "Titanic"?

globalad
Activity Score 43
Creative Director
emQue's picture

looks a bit like a frog ready to be dissected to me!

emQue
Activity Score 15
Art Director at AAA school of Advertising
Guest's picture

Jumping frog!

Guest
Guest's picture

looks shopped

Guest
Guest's picture

I think it should be for Brasil

Guest
Guest's picture

I like it a lot. Simple. Creative. Clever.

Guest
Guest's picture

Ok, seems like Virgin needs some teaching about flags... It should've been white background and a red cross.

Guest
s1bs's picture

I don't think it's meant to resemble the flag, it's meant to resemble a Virgin plane, which is white. Plus, the England shirt is also white. I like this. Not such a fan of the layout though, would have liked it if it was a lot simpler in order to make the 'airplane' more obvious. 7stars

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Guest's picture

I like it.

Guest
Guest's picture

This is way better than the lynx ad. The concept fits with the brand and the product. Unlike the lynx, which really were just big, beautiful boobies.

Guest
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