Advertisement

Vial

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Cline Davis and Mann, United States for Viral Hope, within the category: Public Interest, NGO.

Caption

Medicine to spare?
Put your unused HIV meds into the hands of patients in Africa.

Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez
Log in or register to post comments

Highest Rated

Neil Levy's picture

this is nice work. a really good social hook to the concept as well.

Neil Levy
Activity Score 314
Copywriter |

neil levy

glennbat's picture

congrats everyone

glennbat
Activity Score 12
Creative Director
JHZS's picture

ipod?

JHZS
Activity Score 43
Disco Munky's picture

where?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

STRTLRS's picture

TO ALL THAT KEEP SAYING "iPod": Apple did not invent this look, they popularized it recently with the iPod campaign. Silhouettes have been around for a loooong time.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

STRTLRS's picture

BTW, this is done is the typical "art naive" style which is very popular in Africa.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

monicamexico's picture

Huh? People have HIV drugs laying around to donate?

monicamexico
Activity Score 830
themightyquinn516's picture

Hi. There are 2 targets for this campaign: patients and HIV/AIDS clinics. The thing about HIV medications is that they're constantly evolving: new combinations of pills come out, different treatments emerge, and the "cocktail" of meds changes from time to time, etc. Patients who have changes to their medication regimen often have some left over meds. Secondarily, clinics have scads of left-over drug when they start stocking new meds. It's a very focused targeted campaign that has only appeared as posters in clinics and in ads in HIV/AIDS medical journals. Hope that clears up any confusion.

themightyquinn516
Activity Score 5
New York, NY
Neil Levy's picture

this is nice work. a really good social hook to the concept as well.

Neil Levy
Activity Score 314
Copywriter |

neil levy

AD1014's picture

in the world of horrible pharmeucutical advertising these are good. in the general population they're mediocre at best. also, have you ever seen so many comments from the agency people? it's pretty obvious guys.

AD1014
Activity Score 307
Graphic Designer at nyc
Pete2's picture

There's no compelling idea to this work. Typical medical crap.

Pete2
Activity Score 720
Creative Director at munnrabot.com
GoodEye's picture

I love it!!!

GoodEye
Activity Score 9
Creative Director - New york
4u2's picture

Looks great - looks timeless - a classic.

4u2
Activity Score 9
Art Director
zoom's picture

I hope it's working, nice job.

zoom
Activity Score 9
cd
Elvis W's picture

Great concept, great idea, great work.

Elvis W
Activity Score 8
Art
johny7's picture

I like the idea and the visual.

johny7
Activity Score 9
Creative Director Copy
1vision's picture

A Winner!!!

1vision
Activity Score 9
Desiner
slip's picture

It's overly selective though.

*****

slip
Activity Score 919
designer |

SJB

Featured Content

Latest Collections

Advertisement