Your father deserves something better, 2

Agency Network: 
August 2017

To the good old Brazilian style of advertising, the campaign, which brings illustrations that support the text, plays with slang and popular expressions in an irreverent way, giving them a double meaning and showing in a playful and humorous way, as a common gift Is not up to par with our parents. A light and humorous campaign, with a clear and direct concept, that summons the public to action.

Who likes necktie* is MMA fighter, your father deserves something better. On this Father’s Day, give the present he deserves. Give Vinhedos. *In Brazil is the same as to sleeper hold.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Directors / Art Director: Cortez Pereira
Creative Director / Copywriter: Gonzaga Neto
Illustrator: Rafael Lauro

Comments (0)

Log in or register to post comments