Agency Network: 
March 2011

Print advertisment created by Publicis, France for Viking, within the category: Electronics, Technology.

The new robotic mower LMow. It does everything while you do nothing.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Photographer: David Harriman

Comments (8)

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chapelier's picture
Activity Score 154

Seriously? An automatic lawnmower? Where have the days of running across the backyard with the manual mower gone? But still, a clean and funny way of selling the product. If I had a backyard and if I were a slacker I'd probably invest in one of those things.

keeping the right side of your head warm.

Davosk's picture
Activity Score 4815

Just pay a kid 10 bucks to do it. It's cheaper and he'll do it in straight lines. Nice Art.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

well if the mower works as good as the roomba, get ready to watch it run over a spot nine times before it gets it.

Glut's picture
Activity Score 3935

Funny and clever series.

kleenex's picture
Activity Score 51044

I like it.

shahidali's picture
Activity Score 4069

This machine's gonna change my life. :-) Fun apart, this is good. Communicates the message in an effective way


YJ's picture
Activity Score 375

Love it. Great art direction and execution. Well done.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Funny and clever.
but i think, not Funny and clever enough.
I sense a missed opportunity.