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The Saint of all Italians

Agency Network: 
Published/Aired: 
February 2009
Vigneti Galassi Print Ad -  The Saint of all Italians

Description

Print advertisement created by Publicis, Italy for Vigneti Galassi, within the category: Alcoholic Drinks.

Caption

San Giovese. Patron saint of Romagna.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto Di Carlo
Art Director / Illustrator: Giorgio Garlati
Copywriter: Sara Pollini
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everartz's picture

i would say it will make me pay attention to this ad, but its not great for me, just an "ok" one...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

reem1's picture

I agree with you, everartz. The ad is simply "ok" - there is nothing about it that would force me to retain the memory of the ad (or the product) for more than 2 mins.

reem1
Activity Score 41

~r~

Guest's picture

no.

Guest
Guest's picture

no.

Guest
TRICKY's picture

i like the ART

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

If you like the art, you should check Wim Delvoye his "glass in leed" art.
Example: http://www.wimdelvoye.be/rescale.php?image=images/catalog/image_872.jp...

Guest
Guest's picture

ma... dalla romagna vi dico che Non è assolutamente in "spirito" romagnolo. in + vedi A Testa: san-dwich ecc...

Guest
Guest's picture

non è lo "spirito" giusto

Guest
Guest's picture

Literal.
Basic.

Guest
Guest's picture

religious icons disruptin' sounds as a third-hand concept

Guest
avnishart's picture

hmmmm idea.

avnishart
Activity Score 43
Art Director at Percept, New Delhi
Guest's picture

absolute art

Guest
Guest's picture

I've seen some more wine advertisements lately, think its a new trend since european wines are not the only good wines made anymore. Wines allways differentiate by the grape, the region and the craftmanship, not by advertising. Conclusion= this wine is not so good???

Guest
godfather's picture

san dokan, san giovese, san buca, san bitter... old italian play on word. very very old.

godfather
Activity Score 131
Copywriter
taiapo's picture

it's funny. simple and easy.
I like it.
dooodooodooo

taiapo
Activity Score 8
copywriter
Guest's picture

Because you have done it.

Guest
Guest's picture

Forse nel 1999, l'epigrafe sembra fatta con paint, l'azienda non ha un sito web.
L'immagine della Romagna è difficilmente associabile ad una cattedrale gotica, buia e fredda, il gotico è più toscana nell'immaginario.
La fisarmonica in alto a destra è veramente trash, ed ho notato adesso che l'aureola dietro il tappo è una piadina e le baguette.
E poi la bottiglia è troppo rosata , anche per un sangiovese.
Da principianti.

Guest
Guest's picture

Ma con che coraggio la mostrate al mondo?

Guest
Guest's picture

e poi sa anche un po' di tappo.......

Guest
Boccioni's picture

Iconoclast.

Boccioni
Activity Score 149
Other at Art Director
sebascmb's picture

nice art

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
Guest's picture

nice art
simple but well done

Guest
Guest's picture

era meglio: "te lo dò io il promemoria..." Il che è tutto dire.

Guest
Guest's picture

religous wine for priest to get hangover???

Guest
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