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Mr. Incredible

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by DDB, Costa Rica for Video Centro, within the category: Recreation, Leisure.

Caption

Now on blue-ray

Advertising Agency: Tribu DDB, Heredia, Costa Rica
Chief Creative Officers: Javier Mora, Pablo Chaves
Executive Creative Directors: Javier Mora, Pablo Chaves
Creative Director: Manuel Chacón
Art Directors: Kenneth Prieto, Joaquín Brenes
Copywriter: Kenneth Prieto
Account Manager: José Cárdenas
Account Supervisor: José Cárdenas
Illustrator: Marte Studio
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Highest Rated

LaloV's picture

With the Blu-Ray disc you can see more details than the DVD.

LaloV
Activity Score 9
Art Director
morse's picture

Somebody please enlighten me! What is this ad all about?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LaloV's picture

With the Blu-Ray disc you can see more details than the DVD.

LaloV
Activity Score 9
Art Director
thedesignaddict's picture

I think the point is that before BlueRay, this character looked like a cartoon.

thedesignaddict
Activity Score 5403
Art Director at Freelance
zvoltex's picture

Yes you are rite thedesignaddict...

zvoltex
Activity Score 26
Graphic Designer
ace85le's picture

i think it's too subtle.

ace85le
Activity Score 3935
Marketing Manager |

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macluvin's picture

Spot on! This is how I feel when I'm watching a BR movie and it feels too real. To me, it's a negative, but nonetheless, it's a truth. I like how they used it here.

macluvin
Activity Score 397
Art Director
pez's picture

I like this. Good photography...

pez
Activity Score 1804
Creative Director
Blashyrkh's picture
Blashyrkh
Activity Score 32890
Art Director
MidasTouch's picture

Good.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture

i wonder if people out there get it without a copy a tiny line saying 'more details'. i guess not

Wordnerd
Activity Score 6692
Copywriter
Billoughsby's picture

The thing is, crisp image resolution does not make a rubbery, bulbous cartoon character look like a real person. It's a metaphor, I get that, but I think it's a pretty lame one.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Boxey's picture

meh

Boxey
Activity Score 8879
Melaleuca In-House
Tommy G.'s picture

It's more like a metaphor, I think it's interesting.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Ron Burgundy's picture

This is totally cool, keep thinking that maybe should have done early "first gen" CGI in movie like....The Mask...but that's just me... regardless...i like this....good work

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Hammad S's picture

I love this idea - the reason why ppl get into blue-ray is just this! Those who are into this definitely know about it. "You can see the pores", it's hilarious

Hammad S
Activity Score 484
shaun1800's picture

This sort of “see more detail” concept has been done before for similar products. I remember seeing one that showed different scenes from movies but with small details highlighted ie - food in Rocky’s teeth.

shaun1800
Activity Score 293
Copywriter
Ron Burgundy's picture

anybody got a link tothe rocky one, campaign sounds good

Ron Burgundy
Activity Score 1630
Art Director at Southern California
youngilvy's picture

So simple. It talk blue-ray so clearly.

youngilvy
Activity Score 142
Creative Director
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