Mr. Incredible

Agency Network: 
June 2011

Print advertisment created by DDB, Costa Rica for Video Centro, within the category: Recreation, Leisure.

Now on blue-ray

Advertising Agency: Tribu DDB, Heredia, Costa Rica
Chief Creative Officers: Javier Mora, Pablo Chaves
Executive Creative Directors: Javier Mora, Pablo Chaves
Creative Director: Manuel Chacón
Art Directors: Kenneth Prieto, Joaquín Brenes
Copywriter: Kenneth Prieto
Account Manager: José Cárdenas
Account Supervisor: José Cárdenas
Illustrator: Marte Studio

Comments (18)

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Highest Rated

LaloV's picture
Activity Score 9

With the Blu-Ray disc you can see more details than the DVD.

morse's picture
Activity Score 18024

Somebody please enlighten me! What is this ad all about?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LaloV's picture
Activity Score 9

With the Blu-Ray disc you can see more details than the DVD.

thedesignaddict's picture
Activity Score 5403

I think the point is that before BlueRay, this character looked like a cartoon.

zvoltex's picture
Activity Score 26

Yes you are rite thedesignaddict...

ace85le's picture
Activity Score 3935

i think it's too subtle.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

macluvin's picture
Activity Score 397

Spot on! This is how I feel when I'm watching a BR movie and it feels too real. To me, it's a negative, but nonetheless, it's a truth. I like how they used it here.

pez's picture
Activity Score 1804

I like this. Good photography...

Blashyrkh's picture
Activity Score 32890
MidasTouch's picture
Activity Score 1024


//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture
Activity Score 6692

i wonder if people out there get it without a copy a tiny line saying 'more details'. i guess not

Billoughsby's picture
Activity Score 5144

The thing is, crisp image resolution does not make a rubbery, bulbous cartoon character look like a real person. It's a metaphor, I get that, but I think it's a pretty lame one.

That's it.

Boxey's picture
Activity Score 8879


Tommy G.'s picture
Tommy G.
Activity Score 897

It's more like a metaphor, I think it's interesting.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

This is totally cool, keep thinking that maybe should have done early "first gen" CGI in movie like....The Mask...but that's just me... regardless...i like this....good work

Hammad S's picture
Hammad S
Activity Score 484

I love this idea - the reason why ppl get into blue-ray is just this! Those who are into this definitely know about it. "You can see the pores", it's hilarious

shaun1800's picture
Activity Score 293

This sort of “see more detail” concept has been done before for similar products. I remember seeing one that showed different scenes from movies but with small details highlighted ie - food in Rocky’s teeth.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

anybody got a link tothe rocky one, campaign sounds good

youngilvy's picture
Activity Score 142

So simple. It talk blue-ray so clearly.