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Wrong place, The Wall

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by BETC, France for Victimes & Citoyens, within the category: Public Interest, NGO.

Caption

Don't let alcohol drive you to the wrong place.

Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps, Arnold Zalluram
Photographer: Roman Jehanno
Art Buyer: Karine Grealou
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jackmancer2017's picture

That's really neat :P I doubt it'll get many people to stop drinking but for here it's very nice :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Barbara O.'s picture

I quite agree with Jaap on this

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

N17's picture

I like it.

N17
Activity Score 475
Creative Director
ItMatters's picture

Idea is good, not sure about strategy.

ItMatters
Activity Score 2167
tazyboy's picture

kool idea

tazyboy
Activity Score 777
Art Director
ankitadv's picture

creative nice

ankitadv
Activity Score 818
matlg's picture

really smart, congrats

matlg
Activity Score 14
VampAd's picture

BETC Paris is such a good agency.

VampAd
Activity Score 1151
Owolawi's picture

Pretty nice, but seeing it had been done by JWT,Madrid took out the oomph for me. The same idea won Bronze at Cannes in 2010.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

joelapompe's picture

The use of neon signs in advertising... one of the 100 recurring subjects I showcase in my new book "100 visual ideas, 1000 great ads" : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

joelapompe
Activity Score 3853
kleenex's picture

I like it.

kleenex
Activity Score 51098
Web Designer/Developer
Roger Keynes's picture

A cute but flippant idea that won't change behaviour.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Picky1's picture

Done.

Picky1
Activity Score 236
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