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Wrong place, The tree

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by BETC, France for Victimes & Citoyens, within the category: Public Interest, NGO.

Caption

Don't let alcohol drive you to the wrong place.

Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps, Arnold Zalluram
Photographer: Roman Jehanno
Art Buyer: Karine Grealou
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Highest Rated

matlg's picture

my favorite !

matlg
Activity Score 14
matlg's picture

my favorite !

matlg
Activity Score 14
Owolawi's picture

Done before,but I like the eerie look of the series.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

WTFdude's picture

Done before... By the same guys. HOW CREATIVE !

http://newpubmarketing.over-blog.fr/article-pub-de-la-semaine-le-plata...

WTFdude
Activity Score 2
joelapompe's picture

The use of neon signs in advertising... one of the 100 recurring subjects I showcase in my new book "100 visual ideas, 1000 great ads" : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

joelapompe
Activity Score 3861
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