Find the strength, 4

Agency Network: 
July 2011

Print advertisment created by MWO, United Kingdom for Victim Support, within the category: Public Interest, NGO.

Advertising Agency: MWO, London, UK
Art Directors: Steve Williams, Mark Hurst, Jo Webb
Copywriters: Martyn Smith, Natasha Freedman, Jez Cripps
Photographer: Jad Oakes

Comments (9)

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ace85le's picture
Activity Score 3935

I love it. Unconventional. But I still prefer a visually striking ad when it comes to domestic violence.


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blueturtles's picture
Activity Score 239

Sagmeister much?

Bob.C's picture
Activity Score 1159

Good series very strong on a difficult topic. Personally I'm glad that they went with the words approach it forces a longer a more focused reaction rather than an immediate hit - given that this is for victim support not only anti-domestic violence i thin its appropriate.

I think that its also worth noting that a lot sufferers of domestic violence don't have clear physical signs, which is sometimes used as an excuse by their abusers.

I'd never heard of Sagmeister before but blueturtles has a very good point about the originality his Lou Reed poser looks like a strong influence>

Still the approach works well and borrowing good ideas is never a crime

Billoughsby's picture
Activity Score 5144

Exactly! -- Sagmeister much? WTF!?

That's it.

murugesh's picture
Activity Score 75

not 100%

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

would be better if it was written on her face and not shopped

dean viii's picture
dean viii
Activity Score 1686

Seems so done before. And the problem with anti-violence campaigns is that they all tell us something we already know – there's violence and it's bad. Zero insight.

kleenex's picture
Activity Score 50200

This one has too much copy....