Agency Network: 
November 2016

Print advertisment created by Publicis, United States for Vicks, within the category: Pharmaceutical.

For a Better Looking Tomorrow. Vicks NyQuil. The nighttime, sniffling, sneezing, coughing, aching, fever, best sleep you ever got with a cold... medicine. Vicks. Breathe Life In.

Advertising Agency: Publicis New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: Joe Johnson
Art Director: Dave Hermanas
Copywriter: Dafna Garber
Art Buyer: Samantha Jaffoni

Comments (10)

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tirthomitro's picture
Activity Score 2758

somehow stupid!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
Activity Score 3279


shrenikster's picture
Activity Score 40

ths is bad!!!

miko1aj's picture
Activity Score 3086

i like it. It's simple and to the point. Nice looking either.

silvi's picture
Activity Score 4172

Horrible. But i think the logo and slogan position is great.

chris myles's picture
chris myles
Activity Score 429

I agree with you Silvi.

scarfinati's picture
Activity Score 843

what are you guys talking about this is a great campaign.

An ugly sleep for a better looking tomorrow.

great idea. And makes me want the product benefit

i wouldve played up the ugly sleep more though. Drool out of the mouth and stuff

slip's picture
Activity Score 919

nice layout. nice idea.


sandhya rao's picture
sandhya rao
Activity Score 217

nothhing appreciable but cool of three

gmorici94's picture
Activity Score 22

I like this ad because it is very straightforward. You look at it and see a man sleeping in a funny position because he is in such a deep sleep. You can tell he is sick with a cold because of his red nose and he tissue next to his face. In the bottom corner of the image you see the bottle of NyQuil and the caption reads “for a better-looking tomorrow”. In the very bottom corner there is the Vicks logo and slogan. This ad is declaring that with this medicine, you will have the best sleep you possibly can while you have a cold, if you take this medicine. I like this ad because I believe it does that job and grabs the attention of the audience because of the clear, close up image of the sick man in bed. People look at it because his face looks funny because he is passed out due to the cold medicine.