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Theo

Campaign
Agency Network: 
Published/Aired: 
November 2016

Description

Print advertisement created by Publicis, United States for Vicks, within the category: Pharmaceutical.

Caption

For a Better Looking Tomorrow. Vicks NyQuil. The nighttime, sniffling, sneezing, coughing, aching, fever, best sleep you ever got with a cold... medicine. Vicks. Breathe Life In.

Advertising Agency: Publicis New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: Joe Johnson
Art Director: Dave Hermanas
Copywriter: Dafna Garber
Art Buyer: Samantha Jaffoni
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tirthomitro's picture

somehow stupid!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

Agree

alexander_bickov
Activity Score 3279
shrenikster's picture

ths is bad!!!

shrenikster
Activity Score 40
Art Director at saints and warriors
miko1aj's picture

i like it. It's simple and to the point. Nice looking either.

miko1aj
Activity Score 3086
silvi's picture

Horrible. But i think the logo and slogan position is great.

silvi
Activity Score 4172
Copywriter
chris myles's picture

I agree with you Silvi.

chris myles
Activity Score 429
Napier University
scarfinati's picture

what are you guys talking about this is a great campaign.

An ugly sleep for a better looking tomorrow.

great idea. And makes me want the product benefit

i wouldve played up the ugly sleep more though. Drool out of the mouth and stuff

scarfinati
Activity Score 843
Art Director
slip's picture

nice layout. nice idea.

slip
Activity Score 919
designer |

SJB

sandhya rao's picture

nothhing appreciable but cool of three

sandhya rao
Activity Score 217
india
gmorici94's picture

I like this ad because it is very straightforward. You look at it and see a man sleeping in a funny position because he is in such a deep sleep. You can tell he is sick with a cold because of his red nose and he tissue next to his face. In the bottom corner of the image you see the bottle of NyQuil and the caption reads “for a better-looking tomorrow”. In the very bottom corner there is the Vicks logo and slogan. This ad is declaring that with this medicine, you will have the best sleep you possibly can while you have a cold, if you take this medicine. I like this ad because I believe it does that job and grabs the attention of the audience because of the clear, close up image of the sick man in bed. People look at it because his face looks funny because he is passed out due to the cold medicine.

gmorici94
Activity Score 22
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