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Legs

Campaign
Agency Network: 
Published/Aired: 
August 2009
Viagra Print Ad -  Legs

Also From This Campaign 2

Description

Print advertisement created by Z Mexico, Mexico for Viagra, within the category: Pharmaceutical.

Caption

A little bit can be a lot.

Advertising Agency: Z Mexico
Chief Creative Officer: Raúl Olvera
Executive Creative Director / Copywriter: Cristian Rocha
Creative Directors: Sergio Sharpe, Carlos Martínez
Art Director: Luis Fernando Sánchez
Photographers: Luis Fernando Sánchez, Natalia Pérez
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Highest Rated

Guest's picture

Thanks. Nice to know someone reads and thinks about the comments.

Guest
Guest's picture

ya u are right...nice one.!

Guest
Guest's picture

I appreciate the insight. Sometimes - often - a glimpse can be much more exciting than full-frontal exposure. Very true. Very good selection of mature, believable, but attractive women too.

But I do not think the connection b/t the insight and the product is quite aligned.

It seems to be trying simultaneously to be a metaphor (a small glimpse has a big effect / so does a small pill), and to be literal, with a sexy image to turn people on.

Hmmm.... not sure... But well done on a new direction for what is now the perennial student brief. I prefer this to most of the erection jokes that make up most Viagra ads.

Guest
Jet Propulsion Lab's picture

I appreciate every time I hear a voice of intelligence on this website.
Too many juvenile, brainless and flat-out asinine comments being posted around here...

I completely agree with what you just said.

I think the medicinal effect of this pill has very little to do with getting sexually (visually) aroused by your spouse/partner. I think it's a very "functional" drug; one can even use the plumbing metaphor to descibe its efficacy (as uncouth as that might be.) I totally see a bit of a disconnect between the insight and product.

That said, I, too, like this rather fresh approach to the now much touted/hyped product. It IS a "boner" pill after all. That's what older men use it for. It's a performance drug. But you don't always have to be in-your-face about the message and execution.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Thanks. Nice to know someone reads and thinks about the comments.

Guest
alexander_bickov's picture

Unrespect to women after 40

alexander_bickov
Activity Score 3279
tirthomitro's picture

on the contrary, it's suggesting that
sexuality in women (even after 40) is very much present.
besides, the ad's prettyclever and brings a smile on your face.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Arkadiusz's picture

The headline isn't perfect (perhaps it is issue of the translation), but I understand that they wanted to say "the little things makes a big differences", and I like this idea.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

yet, so good

Guest
Guest's picture

best viagra campaign I've ever seen

Guest
Guest's picture

it's as simple as this, viagara gets you aroused enough to get you off even with a little glimpse

Guest
slowrider's picture

gr8t

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

slowrider's picture

nice thought

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Zeus's picture

milf!!

Zeus
Activity Score 906
somewhere
Jet Propulsion Lab's picture

See what I mean?....

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

muy bien, ya era hora de ver algo bueno en esta page..

Guest
copycomoelcopi's picture

fiiiiine! clever, smart, very male-oriented.
and these women are delicious.

copycomoelcopi
Activity Score 822
Copywriter
Guest's picture

super!!!

Guest
GMD10's picture

Women at this tender age are less dressed to impress. With Viagra they need to do little on their appearance to make their sex life work.

The visual stimulus approach is there to communicate that those moments are still authentic. Not mindless behavior dominated by chemicals.

Hence; A little bit can be a lot.

Like a little help.

Very respectful towards your core audience.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
miles's picture

Shes face so smooth but hand a little bit ugly.

miles
Activity Score 306
Graphic Designer
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