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Drink and Drive

Agency Network: 
Published/Aired: 
December 2012
ViaBahia Print Ad -  Drink and Drive

Description

Print advertisement created by Engenhonovo, Brazil for ViaBahia, within the category: Public Interest, NGO.

Advertising Agency: Engenhonovo Propaganda, Salvador, Brazil
Creative Director: Rodrigo Soares
Art Director: Carol Zatti
Copywriters: Ciro Daniel Campos, Rodrigo Soares
Account Executive: Francis Oliveira
Producer: Sandra Ramacciotti
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Highest Rated

the pencil's picture

hmm... i don't know if this is convincing enough.

the pencil
Activity Score 235
Art Director
the pencil's picture

hmm... i don't know if this is convincing enough.

the pencil
Activity Score 235
Art Director
bate_palmas's picture

If the message they're conveying is "remove alcohol from the driving experience" then I get it and it works. But I agree with the above comment - it could be more poignant.

bate_palmas
Activity Score 1479
ankitadv's picture

nice idea

ankitadv
Activity Score 818
Black Hour's picture

Most people won't get what it's supposed to be for.

Black Hour
Activity Score 368
kleenex's picture

I agree.

kleenex
Activity Score 52582
Web Designer/Developer
Siddarth Basavaraj's picture

I'm not convinced

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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