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Hated

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Saatchi & Saatchi, Philippines for Vespa, within the category: Automotive.

Caption

Our ride.

Advertising Agency: Saatchi & Saatchi Manila, The Philippines
Creative Directors: Andrew Petch
Art Directors: Andrew Petch
Copywriters: Andrew Petch, Bogey Banardo
Producers: Dennis Obien, Ruel Arnedo
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lakshmi narasimha murthy's picture

Supeeeeeeeeeeeeeeeeeeeer.

lakshmi narasim...
Activity Score 66
Art Director at Hyderabad, INDIA
dsklan's picture

dont like longcopy, but this series really catches the vespa feeling;)
very good

dsklan
Activity Score 1926
Art Director at homeshop
mikeelrapido's picture

It's simply beautiful. Great, catches experience.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

Great. That one is best.

Guest
Guest's picture

Great. That one is best

Guest
halfmanhalfidea's picture

Ads like this are the reason I wanted to become a copywriter.

This is my favorite of the series.

halfmanhalfidea
Activity Score 30
Copywriter at Fitzgerald+Co; The Creative Circus
Wordnerd's picture

HA! great job

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

superb.

Guest
Guest's picture

lovely campaign. some good, some not that good. but overall - nicery!

Guest
LeeHarvey's picture

Sounds like a must-dump-bitch to me. Funny copy tho!

LeeHarvey
Activity Score 3045
Creative Director
tirthomitro's picture

good to see copywriters still proving that the ideator-art guy
is not just enuf.
BRAVO!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

This is absolutly wonderful. Well executed, well crafted and beautifully simple.

Guest
silvi's picture

i LIKE IT VERY MUCH!

silvi
Activity Score 4172
Copywriter
Reality Check's picture

By turns fun, touching and genuinely inspiring.

Reality Check
Activity Score 2539
Guest's picture

Well written. Really captures the essence of the Vespa brand. Well done.

http://dearadvertisin.blogspot.com/

Guest
Javier Ramírez's picture

jajaja muy bueno...el arte igual pudo ser mejorcito, no sé...

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

funky_frogii's picture

what s the product?

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

fine work dood

Guest
KESHAV's picture

good work

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
chozaghi's picture

charming and great campaign!!

chozaghi
Activity Score 6
Art Director at fareastddb Bangkok
Guest's picture

Yeah, I like it. Maybe that final line 'she held me all the way home' could have been pushed a bit further but I love the set up and the thinking behind the pay-off.

Guest
Guest's picture

more love to vespa!!!

Guest
kurtberengeiger's picture

This is a really nice series of adverts. Good job!

kurtberengeiger
Activity Score 7323
Copywriter
jem's picture

awwww

jem
Activity Score 20
Graphic Designer
Guest's picture

these are beautifully written and designed.

excellent work.

Guest
kalpesh78's picture

Love the ad... hate the font.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

sridharkmuthu's picture

GOOD

sridharkmuthu
Activity Score 9
Art Director at hybrid studio
Guest's picture

good one tony!

Guest
suma's picture

yeaaaaaaah!

suma
Activity Score 54
web designer
Guest's picture

dump the moody cow!

Guest
SkaBitchy's picture

She hated the ads that never was.

SkaBitchy
Activity Score 12
Creative Director
Guest's picture

Loved the expression!

Guest
Guest's picture

Great copy. Art direction could be improved, a lot.

Guest
Guest's picture

great the way it is

Guest
Migzter13's picture

nyaha! well she has no choice right?! hahahaha. Never a fan of longcopy myself but i have to say this got me reading. Oh.. if you want chicks to hug you all the WAY home.. I recommend a Ducati. hahaha

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

germanhudders's picture

one more time... delivered successfully

germanhudders
Activity Score 336
Copywriter at Droga5
kagzmainah's picture

well done

kagzmainah
Activity Score 631
Graphic Designer
ralphstieber's picture

ahhh,... so fuckin`great! a damn good reason to be a copywriter.

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
somecopywriter's picture

This ad is the definition of great copy.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
keaton's picture

great and more...

keaton
Activity Score 38
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