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Agency Network: 
Published/Aired: 
March 2008
Verum Hälsofil Print Ad -  Army

Description

Print advertisement created by Saatchi & Saatchi, Sweden for Verum Hälsofil, within the category: Food.

Caption

100 billion good bacterias to defend your stomach.

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Art Director: Lisa Engardt
Copywriter: Amalia Pitsiava
Illustrator: Kaktus Film
Photographer: Alexander Crispin
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nC's picture

nC
You are selling natural?
I only see the connection between the package and the tag.
But the background disturbing this connection.

nC
Activity Score 50
Graphic Designer / HKIVE |

nC

vidya.shankaran's picture

What is this product? Yogurt?

vidya.shankaran
Activity Score 724
Garg0yle's picture

The background is ludicrous! Absolutely irrelavant and an unwanted addition which adds nothing to the pay-off.

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

jazarah's picture

huh?

jazarah
Activity Score 1262
Tripioso's picture

Looks Just fine. But I don't get the point. ¿What's the reason for all that effort in production?

L

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

elgrecones's picture

if they had a nice clean and sharp bg could be so much better... just a clean bg...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
karlm's picture

In sweden there’s this commercial for Hälsofil where the good bacteria take form as "soldiers". This explains why the package is weird looking. And I believe they picked the background due to the fact that the product is ecological.

karlm
Activity Score 2
BFB's picture

Shouldn't that be "100 billion good reasons to defend your stomach"? Meh, It'd be bad anyway

BFB
Activity Score 936
Copywriter
gracey's picture

i thought it was some package of cotton buds heheh
and thinking why is there milk pouring out from it. :P

gracey
Activity Score 100
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