Agency Network: 
September 2007

Print advertisment created by McCann, Mexico for Vermox, within the category: House, Garden.

Wipes out and eliminates bacteria.

Advertising Agency: McCann World Group, México City, Mexico
Creative Directors: Rodrigo Cortés, Liliam Córdoba
Art Directors: Alejandro Cisneros Ibarra
Copywriter: Alejandro Cisneros Ibarra
Photographer: Arnaus & Vilchis Productions
Group Director: Rebeca Marín Rangel
Producer of Photography: Claudia Estrada Luna

Comments (11)

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Prof's picture
Activity Score 1449


I like it.

Quite really.

BFB's picture
Activity Score 936

Forced. It's also not showing me how the bacteria is being wiped out, jsut that it's there.

Dozer's picture
Activity Score 149

i agree, although i like the idea,but it seems the bacteria stills there, so, where is the benefit? eliminate almost all bacteria, i think it would be better if the house has the door open or something liket that XD

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Thought it was gonna be a good ad... From far the strawberry looked great...

fauxjebus's picture
Activity Score 498

Good idea, weak execution.

nemesis's picture
Activity Score 765

This is wrong.

You're saying it wipes out and eliminate bacteria, but instead we're looking at a house of bacteria. The house should've been demolished or something.

Either that or use a different copy.

vwray81's picture
Activity Score 256

Well... if it wipes out and eliminates bacteria, than why does it look like bacteria is nice and cozy in their little house in the strawberry?

David Hasselblad's picture
David Hasselblad
Activity Score 120

Exactly. The house should have been wiped out or different copy.

And I don't know about the spanish, but wipes out AND eliminates bacteria? How does that work? Does it wipe them out first and eliminate them later? Or the other way around?

sparky's picture
Activity Score 454

dont understand. seems to follow a trend of 'dont let them move in.....dont let them colonise' seen it

Mai_Maged's picture
Activity Score 123

something missing

VioletYoshi's picture

I think I get it. They're making a joke off the phrase "housing bacteria", like if your mouth is housing bacteria, the strawberry moves it into a new home and takes it with it.