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Agency Network: 
Published/Aired: 
December 2012
Vermont Department of Health Print Ad -  Smoke Baby

Description

Print advertisement created by KSV, United States for Vermont Department of Health, within the category: Health.

Caption

When you smoke, your baby smokes.

Advertising Agency: KSV, USA
Executive Creative Director: David Coats
Art Director: Bill Stowe
Copywriter: Matt Ogelby
Graphic Designer: Derek Bratek
Production Manager: Tamara Jones
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eliasfahir's picture

the same mechanism....but nice

eliasfahir
Activity Score 2
ateo
kleenex's picture

I like the art.

kleenex
Activity Score 51801
Web Designer/Developer
vote4pedro's picture

vote4pedro
Activity Score 4601
Copywriter
my mind bursts's picture

A lovely image for the sake if it - what's the brief and why smoke?

my mind bursts
Activity Score 94
Producer/Director
metis's picture

Wow busted. Even with a direct copy of the art the concept just lazy.

metis
Activity Score 413
Copywriter
emiliete's picture

Is it a Gettyimages picture?

emiliete
Activity Score 646
Copywriter at WMcCann
my mind bursts's picture

Stunning. Doesn't need or warrant any copy, tag line or copy. The traget audience may think it oromotes smoking though while for the rest of us it reconfirms what we already know. Google either smoke images or ink in water images and you'll find thousands creating images of something - this however is in response to a brief.

my mind bursts
Activity Score 94
Producer/Director
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