Smoke Baby
Description
Print advertisement created by KSV, United States for Vermont Department of Health, within the category: Health.
When you smoke, your baby smokes.
Executive Creative Director: David Coats
Art Director: Bill Stowe
Copywriter: Matt Ogelby
Graphic Designer: Derek Bratek
Production Manager: Tamara Jones
A lovely image for the sake if it - what's the brief and why smoke?
Wow busted. Even with a direct copy of the art the concept just lazy.
Stunning. Doesn't need or warrant any copy, tag line or copy. The traget audience may think it oromotes smoking though while for the rest of us it reconfirms what we already know. Google either smoke images or ink in water images and you'll find thousands creating images of something - this however is in response to a brief.
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