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killerflakes's picture

"Its easy to loose your head when you are horny" Thats the translation of the main message according a web site i saw a couple of months ago.

killerflakes
Activity Score 58
Graphic designer in charche of campaigns, National Program of Control and Prevention of HIV and AIDS
shrp0103's picture

these kinda art direction.....sticks in ur mind..long after uve seen it.....
i like this stuff........

shrp0103
Activity Score 104
Art Director
wgeddes's picture

what does it say?

wgeddes
Activity Score 298
Art Director
jkschlitz's picture

I don't know German, but I translated it with babelfish. It's obviously not a perfect translation but you get the gist:

Support us in the fight against HIV and AIDS. Select the Spendenhotline 0900-111 01 60. With your agreement an amount is deducted by 5 euro over your phone bill. Or spended it on-line under www.vergessen-ist-ansteckend.de

jkschlitz
Activity Score 48
Graphic Designer
addyhoch10's picture

verstecken ist ansteckend = to forget is contagious

i'm glad it doesn't say "don't be headless" or something like that, would ruin the fine art direction.
i remember a mag showing how they did the retouching.

addyhoch10
Activity Score 2592
Art Director
addyhoch10's picture

retouching: Royal Post Club, Hamburg www.roylpostclub.de

addyhoch10
Activity Score 2592
Art Director
addyhoch10's picture
addyhoch10
Activity Score 2592
Art Director
ivan's picture

Thanks for the translation and credits!

ivan
Creative Director at Ads of the World
Mo's picture

What's the agency?

Mo
Activity Score 648
Art Director
addyhoch10's picture

the agency is "Etwas Neues entsteht" (Berlin) www.etwas-neues.de

addyhoch10
Activity Score 2592
Art Director
Bianconiglio's picture

?

Bianconiglio
Activity Score 406
Copywriter
the_ashlands's picture

eh....shock value of headless people bangin doesnt really do it for me..and the idea that having unsafe sex spreads a figurative contagious forgetful-head-eating-lose-your-mind disease doesnt exactly speak to me either. the photos do have great compositions tho!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

justpassingby's picture

this campaign actually gives me the giggles, its sort of comical not very shocking. Thats not what its supposed to do is it?

The best aids campaign ive seen recently is the TBWA Paris with people having sex with scorpians and spiders, now that made me crap my pants.

justpassingby
Activity Score 1368
Other
addyhoch10's picture

i really liked the scorpion ad but the other ones seemed a bit forced to me.
i think this is one of the few successful attempts to save a rather mediocre idea by an outstanding post-prod work and pushing it far beyond mediocrity.

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

any ad with people fuckin is going to have an inherent shock value associated with it, even if there is a comical edge...regardless whether the aim of the campaign is to shock its audience or not. take their heads off and throw in some gay sex and you're just adding to the shocking quality.

ive seen those ads with the deadly insects...definitely more shocking...but shock value, like anything else, is defined within a span of varying degrees.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Heads's picture

5 executions of an one-off idea. Sorry, that's not too cool.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

killerflakes's picture

"Its easy to loose your head when you are horny" Thats the translation of the main message according a web site i saw a couple of months ago.

killerflakes
Activity Score 58
Graphic designer in charche of campaigns, National Program of Control and Prevention of HIV and AIDS
soccer6guy2004's picture

The caption on the bottom right says, "Forgetting is contagious."
On the left says, "Support us in our fight against HIV and AIDS. Dial the 'Spend-hotline' at 0900-111 01 60. With your [agreement to support the cause] there will be a value of 5 euros deducted from your telephone bill. Or spend online at www.vergessen-ist-ansteckend.de.
This was translated with the help of a friend from Germany.

soccer6guy2004
Activity Score 2
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