Verbal abuse, 3

Agency Network: 
May 2008

Verbal abuse can be just as horrific.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Andrew Petch
Art Directors: Ronojoy Ghosh, Ng Pei Pei
Production Manager: Terry Ong
Account Executives: Sandra Teh, Anuja Weeranarayana
Copywriters: Andrew Petch
Photographer: Teo Studios
Retoucher: Kendrick Wong
Art Buyer: Adrel Law

Comments (32)

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FlyingDogs's picture
Activity Score 968

Great campaign!


wildbore's picture
Activity Score 749

simple and effective. good job guys. well done!

theanc's picture
Activity Score 2783

Man this would be a REALLY REALLY nice Listerine ad!!


panasit's picture
Activity Score 687

Ha ha ha.

--good idea is enemy of great idea

AD1014's picture
Activity Score 307

i don't know why, but these make me laugh every time i see them. look at that lady's pose?!

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


Whitefang's picture
Activity Score 509

Very singaporean.

mlsman5000's picture
Activity Score 128

I really like these, incidentally I had a brief recently with the exact same prop and am quiet jealous of these and mine included a TV aspect which would have really made this idea I reckon.

StuartLittle's picture
Activity Score 466

I never liked weird executions to convey a message.

Jimmie's picture
Activity Score 127

I don't like when the copy simply explains the visual. I think it's supposed to add something.

Disco Munky's picture
Disco Munky
Activity Score 3890

I totally agree. The line should always add to a piece not simply repeat.


if you're going to quote a movie, don't then say the movie ;)


Doin' it for the points

Jimmie's picture
Activity Score 127

Why not? It's good to say that, 'cos I don't wanna be a quote-thief.

mlsman5000's picture
Activity Score 128

you know the whole quote thing I don't really get, I'm reading away then I start reading your quote and I'm thinking, 'what the fuck is he on about???' then it's oh it's just a meaningless movie quote. In saying that it took me ages to figure out what LOL meant, maybe I'm getting old. (little sad face thingie would go here if I knew how)

Jimmie's picture
Activity Score 127

The quote is a motto on the side of a hearse. It's a funny ad. Very clever.

Disco Munky's picture
Disco Munky
Activity Score 3890

I totally got the movie quote, it's just when you verbally recite a quote and then straight after say "the crying game" or whatever, it just is a I applied that to the aforementioned written quote.

Sorry, you know what I mean tho, and I'm seriously not trying to be a cock. Honest.

Now how about we blow this spot.

"This ad is dead anyways." (Swingers...sort of)


Doin' it for the points

Jimmie's picture
Activity Score 127

I ain't getting your meaning and I dunno if I want to.

Disco Munky's picture
Disco Munky
Activity Score 3890

Whatever dude.

Doin' it for the points

buckrogers's picture
Activity Score 71

Very powerful visual, the copy needs some work.

Checho's picture
Activity Score 308

This campaign remembers me a little the last year award winning campaign for a coffee, in which hands just pop up from the cup to the face of people.

Whitefang's picture
Activity Score 509

Agreed. It's just a very literal visual expression of the proposition

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
Activity Score 58

Bad Art, bad copy. We've seen mutant hands growing out of one's face for some stupid Wasabi Chips ad; then we have another where a mutant hand appears from the coffee cup and slap the drinker... All these are as bad as this campaign. Moreover, it's one-ad-done-three-times, for the f**king sake of making it a campaign, and obviously scam, and not to mention, the effortless copy writing.

In short, it's terrible, especially when it's coming from Saatchi Singapore, and it's disappointing to see so many creatives on the credit list with such bad work. That said, I still bet that it'd be an award winner eventually, not for the quality of the work and the idea, but for the obviously reasons, 'Saatchi Singapore'.

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

I like it. Simple but really strong.


dnguyen's picture
Activity Score 81

Sooo Boom! powerful!

bucklebones's picture
Activity Score 25

very effective. going to print it and show to my friend who is a victim. maybe she'll get a clue.

mrtalented's picture
Activity Score 2171

same execution three times. similar visuals been done by Ogilvy Thailand for non-water hand wash using hand dangling out of the pants after peed.

Don Rapper's picture
Don Rapper
Activity Score 223

i don't know, i like it, its a good idea, but theres something about the execution... its seems to be about something funny!

Zeus's picture
Activity Score 906


Writer's picture
Activity Score 129

wtf... :(

Arsh990's picture
Activity Score 2

WTF you bitch what if that was you

fifilo's picture
Activity Score 74


Guest's picture

made me lol.

AlvarezArt's picture
Activity Score 82

I have pretty much laughed at every one of these. Pretty sure that's not what this campaign should be doing.