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Verbal abuse, 3

Agency Network: 
Published/Aired: 
May 2008
 Verbal abuse, 3

Description

Caption

Verbal abuse can be just as horrific.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Andrew Petch
Art Directors: Ronojoy Ghosh, Ng Pei Pei
Production Manager: Terry Ong
Account Executives: Sandra Teh, Anuja Weeranarayana
Copywriters: Andrew Petch
Photographer: Teo Studios
Retoucher: Kendrick Wong
Art Buyer: Adrel Law
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FlyingDogs's picture

Great campaign!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
wildbore's picture

simple and effective. good job guys. well done!

wildbore
Activity Score 749
Creative Director at - - -
theanc's picture

Man this would be a REALLY REALLY nice Listerine ad!!

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

panasit's picture

Ha ha ha.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

AD1014's picture

i don't know why, but these make me laugh every time i see them. look at that lady's pose?!

AD1014
Activity Score 307
Graphic Designer at nyc
R. Rinaldi's picture

Solid

R. Rinaldi
Activity Score 686
Singapore
Whitefang's picture

Very singaporean.

Whitefang
Activity Score 509
mlsman5000's picture

I really like these, incidentally I had a brief recently with the exact same prop and am quiet jealous of these and mine included a TV aspect which would have really made this idea I reckon.

mlsman5000
Activity Score 128
Saatchi & Saatchi
StuartLittle's picture

I never liked weird executions to convey a message.

StuartLittle
Activity Score 466
Other
Jimmie's picture

I don't like when the copy simply explains the visual. I think it's supposed to add something.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Disco Munky's picture

I totally agree. The line should always add to a piece not simply repeat.

p.s

if you're going to quote a movie, don't then say the movie ;)

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Jimmie's picture

Why not? It's good to say that, 'cos I don't wanna be a quote-thief.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

mlsman5000's picture

you know the whole quote thing I don't really get, I'm reading away then I start reading your quote and I'm thinking, 'what the fuck is he on about???' then it's oh it's just a meaningless movie quote. In saying that it took me ages to figure out what LOL meant, maybe I'm getting old. (little sad face thingie would go here if I knew how)

mlsman5000
Activity Score 128
Saatchi & Saatchi
Jimmie's picture

The quote is a motto on the side of a hearse. It's a funny ad. Very clever.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Disco Munky's picture

I totally got the movie quote, it's just when you verbally recite a quote and then straight after say "the crying game" or whatever, it just is a bit.....gay. I applied that to the aforementioned written quote.

Sorry, you know what I mean tho, and I'm seriously not trying to be a cock. Honest.

Now how about we blow this spot.

"This ad is dead anyways." (Swingers...sort of)

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Jimmie's picture

I ain't getting your meaning and I dunno if I want to.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Disco Munky's picture

Whatever dude.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

buckrogers's picture

Very powerful visual, the copy needs some work.

buckrogers
Activity Score 71
Copywriter
Checho's picture

This campaign remembers me a little the last year award winning campaign for a coffee, in which hands just pop up from the cup to the face of people.

Checho
Activity Score 308
Whitefang's picture

Agreed. It's just a very literal visual expression of the proposition

Whitefang
Activity Score 509
Ad Fanatic who hate Rip-Offs...'s picture

Bad Art, bad copy. We've seen mutant hands growing out of one's face for some stupid Wasabi Chips ad; then we have another where a mutant hand appears from the coffee cup and slap the drinker... All these are as bad as this campaign. Moreover, it's one-ad-done-three-times, for the f**king sake of making it a campaign, and obviously scam, and not to mention, the effortless copy writing.

In short, it's terrible, especially when it's coming from Saatchi Singapore, and it's disappointing to see so many creatives on the credit list with such bad work. That said, I still bet that it'd be an award winner eventually, not for the quality of the work and the idea, but for the obviously reasons, 'Saatchi Singapore'.

Ad Fanatic who ...
Activity Score 58
Art Director
Umberto Vonspiel's picture

I like it. Simple but really strong.

-

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

dnguyen's picture

Sooo Boom! powerful!

dnguyen
Activity Score 81
RMIT
bucklebones's picture

very effective. going to print it and show to my friend who is a victim. maybe she'll get a clue.

bucklebones
Activity Score 25
mrtalented's picture

same execution three times. similar visuals been done by Ogilvy Thailand for non-water hand wash using hand dangling out of the pants after peed.

mrtalented
Activity Score 2171
Creative Director
Don Rapper's picture

i don't know, i like it, its a good idea, but theres something about the execution... its seems to be about something funny!

Don Rapper
Activity Score 223
Zeus's picture

LOVE IT!!!

Zeus
Activity Score 906
somewhere
Writer's picture

wtf... :(

Writer
Activity Score 129
Writer
Arsh990's picture

WTF you bitch what if that was you

Arsh990
Activity Score 2
fifilo's picture

TIGHT.

fifilo
Activity Score 74
Art director
Guest's picture

made me lol.

Guest
AlvarezArt's picture

I have pretty much laughed at every one of these. Pretty sure that's not what this campaign should be doing.

AlvarezArt
Activity Score 82
Creative Director
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