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Car park

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by JWT, Singapore for Venue, within the category: Retail Services.

Caption

Sale now on.

Advertising Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Photographer: YangTan / Groovy Studios
Art Director: Thomas Yang
Retoucher: Lay Leng / Procolor
Copywriter: Andrew McKechnie
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Highest Rated

axelk's picture

actually i did and i also admit that i exaggerated in order to make a point.

axelk
Activity Score 286
sumsum's picture

this one is the only one that makes sense. the insight is the most simple one you can imagine which isn't bad but what they made out of it is just bad. sorry.

sumsum
Activity Score 613
copywriter
All ears's picture

People can we please just try something simple for once. How about we stop trying to be fancy and put forward an ad that I in the industry as well as a consumer will understand and appreciate. Gees...

All ears
Activity Score 233
Copywriter, London
sumsum's picture

I'm not sure if you like the ad or not. but you're right. an ad that industry and costumer will understand and appreciate is the goal. but they didn't achieve it with such a campaign. It's hard to imagine that those pictures turn someone to buy the clothes... and that's the main goal.

eg. showing satisfied people sitting in their cars fully stuffed with clothes is a simple idea too. but maybe more effective. or just show the invoice framed on the chimney ...

yeah I know - shitty as well. but I'm not on the brief.

sumsum
Activity Score 613
copywriter
mihanizator's picture

nice idea! It could be a nice flashmob

mihanizator
Activity Score 2
event and guerilla marketing
axelk's picture

i'm not so sure about how good this idea is. I think it took them about 5 minutes to come up with this. So, the sale we got at Venue it's so f***ing amazing that people will buy a shit load of clothes that they're never gonna wear. And... 1 min later there was this layout.

axelk
Activity Score 286
fs's picture

That's exactly what makes those ads really amazing. Nice, simple and extremely funny.

fs
Activity Score 40
Creative Director
ManchuChanchu's picture

you've obviously never made a single layout in your life. even the shoddiest layouts are not done in a minute. the idea we can still debate about but these are pretty decent layouts.

ManchuChanchu
Activity Score 701
Art Director
poojagadodia's picture

http://www.watgame.com
looks like some bhootttttttttt..hehehe...lol but i like the concept...good work....:)

poojagadodia
Activity Score 194
axelk's picture

actually i did and i also admit that i exaggerated in order to make a point.

axelk
Activity Score 286
空谷足音's picture

不知所云 不明其意

空谷足音
Activity Score 26
Copywriter at bac
yun siang orangutan's picture

Rummage sale idea.

yun siang orangutan
Activity Score 298
Singapore
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